Private Label Credit Cards in the U.S., 7th Edition

NEW YORK, Oct. 11, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Private Label Credit Cards in the U.S., 7th Edition

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Interesting times are ahead, according to the Packaged Facts report, Private Label Credit Cards in the U.S., 7th Edition. As America continues to struggle with an economy in hyper-flux, the private label card industry has stabilized the free-fall seen in the 2007-2010 period, setting the stage for future growth. With essentially all portfolios now being managed by third parties, improved credit quality and declining charge-offs, and indicators that consumer retail sales are picking up, issuers and retailers are focusing on their respective strengths moving forward.

There will still be hiccups in a return to growth but Packaged Facts forecasts receivables for private label card programs to reach $152 billion by 2015. While not to the levels seen pre-recession of $156 billion in 2007, the market should be cautiously optimistic. The future will still see many challenges but hopefully the good kind—such as how to integrate mobile technologies in to private label programs.

Aside from tracking receivables on an annual basis, to put the market in better context, several new metrics have been included to Private Label Credit Cards in the U.S., 7th Edition. These include:

• U.S. General Purpose and Private Label Card Purchase Volumes and Share of Total General-Purpose Credit and Debit Card Purchase Volume

• U.S. Private Label Card Usage Among U.S. Adults and Share of Total Credit Usage in the Past 12 Months

• Average Amount Spent per U.S. Adult on Private Label Cards in the Past 12 Months

• Annual U.S. Private Label Card End-of-Period Receivables and Consumer Revolving Credit Outstanding and Share of Total Consumer Revolving Credit Outstanding

• U.S. Private Label Card Purchase Volume and Receivables on Cards by Third-Party Issuers and In-house Issuers by Share of Total Private Label Purchase Volume

• Plus all new extended year-over-year coverage of key players' individual receivables, retailers most important to the private label credit card market, and a discussion of top trends emerging in a digital marketplace, such as customer service in a YouTube world and the emerging mobile payment technologies.

Chapter 1: Executive Summary

Scope of Report

Methodology

Private Label Cards Market and Growth

Private Label Card Spending Down 14% in 2010

Large Private Label Programs Suffer the Most

Figure 1-1: U.S. Private Label Card Purchase Volume and Share of Total Credit and Debit Card Purchase Volume, 2006-2010 (in billions of dollars)

Total U.S. Private label Card Receivables

Figure 1-2: U.S. Private Label Card End-of-Period Receivables and Share of Total Consumer Revolving Credit Outstanding, 2006-2010 (in billions of dollars)

Large Declines in Receivables For Many Major Players

Private Label Cards Market Forecast

Table 1-1: U.S. Private Label Card Purchase Volume and Receivables Purchase Volume, 2010-2015 (in billions of dollars)

Factors Affecting Growth

Competitive Landscape

Receivables by Issuer

Table 1-2: U.S. Private Label Card End-of-Period Receivables by Issuer, 2006-2010 (in billions of dollars)

Purchase Volume by Issuer

Table 1-3: U.S. Private label Card Purchase Volume by Issuer, 2006-2010 (in billions of dollars)

Private Label's Core Retail Categories

Core Retail Group Sales Performance

Figure 1-3: Total U.S. Retail Sales of Core Private Label Card Categories and Share of Total U.S. Retail Sales (Excluding Food Service), 2001-2010 (%)

Top 30 Private Label Card Retailers Accounted for 50% of Core Group Retail

Table 1-4: Top 30 U.S. Private Label Card Retailers by Net Sales, 2009-2010 (in billions U.S. $)

Top Private Label Card Retailers Programs and Their Issuers

The Consumer

61 Million American Adults Have a Private Label Credit Card

Usage Rates for All Private Label Credit Cards Declining

Table 1-5: Year over Year Usage of Selected Credit Card Classifications, Fall 2007-Winter 2011 (percentage of U.S. adults)

Private Label Usage Increases with Age

Twice as Many Women Use Private Label Credit Cards

Private Label Credit Card Usage Higher among Whites and Asians

Higher Income Equals Greater Usage

Smaller households are more frequent users of store cards

Top Demographics of Private Label Cardholders Established, Female and Northeastern

Table 1-6: Indices for Use of Any Private Label Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Trends and Opportunities

Cautiously Higher Expectations for Economy Get Dashed

Possibility of Double-Dip Recession

For Private Label Credit Cards, Good and Bad

New Legislation Will Restrict Credit Card Industry

Contract Negotiations and Consumer Offerings Affected by New Regulations

A Happier Credit Consumer Follows

Store Cards as Loyalty Cards

Retaining Happy Customers Key

Customers More Empowered

Older, Richer, Smaller Households Strongest Target Group

Maximize Online Store Card Use

Challenge from Alternative Payments Sector

Payment Options: Easy and Green

Developing New Markets

Fraud Top of Mind

How Mobile Changed Retail

Chapter 2: The Market: Highlights

Chapter 2: The Market

Scope of Report

Methodology

Private Label Card Basics

Major Retailer Benefits: Usable Data and Customer Loyalty

Major Cardholder Benefit: Buying Power

Total Credit and Debit Card Market and Growth

Total U.S. Card Growth Hits Great Recession Bump in the Road

Card Purchase Volume Up 8% in 2010

Card Spending Captures Largest Share of Consumer Spending

Greatest Card Growth Seen in 2007

Slowing Economy Slows Purchase Volume Growth

Figure 2-1: U.S. General Purpose Card Purchase Volume, 2006-2010 (in billions of dollars)

Total Card Purchase Volume Sees Its First Decline

Overall Growth Modest, Penetration Increase Impressive

Private Label Cards Market and Growth

Total U.S. Private Label Card Purchasing

Private Label Card Spending Down 14% in 2010

Large Private Label Programs Suffer the Most

Smaller Programs, Specialty Retailers See Growth

Figure 2-2: U.S. Private Label Card Purchase Volume and Share of Total Credit and Debit Card Purchase Volume, 2006-2010 (in billions of dollars)

Overall Growth Only Seen in 2007

Private Label Card Spending Hit Harder Faster Than General Purpose Cards

Spending Declines Accelerate in 2009

Penetration Rate Falls 2.9 Percentage Points

General Purpose Card Performance Contrast

Table 2-1: U.S. General Purpose and Private Label Card Purchase Volumes and Year-over-Year Percentage Change, 2006-2010 (in billions of dollars)

Fewer U.S. Adults Using Private Label Cards

Figure 2-3: U.S. Private Label Card Usage Among U.S. Adults and Share of Total Credit Usage in the Past 12 Months, 2007-2010 (in millions of U.S. adults)

Average Private Label Card Spending down 15% Since 2007

Figure 2-4: Average Amount Spent per U.S. Adult on Private Label Cards in the Past 12 Months, 2007-2010 (in millions of U.S. adults)

Total U.S. Consumer Revolving Credit Outstanding

Figure 2-5: Total U.S. Consumer Revolving Credit Outstanding, 2006-2010 (in billions of dollars)

Total U.S. Private Label Card Receivables

Figure 2-6: U.S. Private Label Card End-of-Period Receivables and Share of Total Consumer Revolving Credit Outstanding, 2006-2010 (in billions of dollars)

Large Declines in Receivables for Many Major Players

Some Bright Spots among Smaller Issuers in 2010

Receivables Growth at Its Apex in 2007

Recession Accelerates Receivables Decline

Table 2-2: U.S. Private label Card End-of-Period Receivables and Consumer Revolving Credit Outstanding and Year-over-Year Percentage Change, 2006-2010 (in billions of dollars)

Private Label Card Receivables Lose Share Among Total Consumer Card Debt

Total U.S. Third-Party Private Label Card Purchase Volume

Figure 2-7: U.S. Private Label Card Purchase Volume on Cards by Third-Party Issuers and Share of Total Private Label Purchase Volume, 2006-2010 (in billions of dollars)

Total U.S. In-House Private Label Card Purchase Volume

Figure 2-8: U.S. Private Label Card Purchase Volume on Cards In-house Issuers and Share of Total Private Label Purchase Volume, 2006-2010 (in millions of dollars)

Table 2-3: U.S. Private Label Card Purchase Volume by Issuer Type (Third Party, In-house) and Year-over-Year Percentage Change, 2006-2010 (in millions of dollars)

Total U.S. Third-Party Private Label Card Receivables

Figure 2-9: U.S. Private Label Card End-of-Period Receivables Managed by Third-Party Issuers and Share of Total Private Label Receivables, 2006-2010 (in billions of dollars)

Total U.S. In-House Private Label Card Receivables

Figure 2-10: U.S. Private Label Card End-of-Period Receivables Managed by In-house Issuers and Share of Total Private Label Receivables, 2006-2010 (in millions of dollars)

Table 2-4: U.S. Private Label Card End-of-Period Receivables by Manager Type (Third Party, In-house) and Year-over-Year Percentage Change, 2006-2010 (in millions of dollars)

Private Label Cards Market Forecast

Total U.S. Private Label Card Purchasing

Growth in 2011 Down

Snap Back in 2012

Figure 2-11: U.S. Private Label Card Purchase Volume and Share of Total Credit and Debit Card Purchase Volume, 2010-2015 (in billions of dollars)

Table 2-5: U.S. General Purpose and Private Label Card Purchase Volumes and Year-over-Year Percentage Change, 2010-2015 (in billions of dollars)

Total U.S. Private Label Card Receivables

Figure 2-12: U.S. Private Label Card End-of-Period Receivables, 2010-2015 (in billions of dollars)

Table 2-6: U.S. Private Label Card End-of-Period Receivables and Consumer Revolving Credit Outstanding and Year-over-Year Percentage Change, 2010-2015 (in millions of dollars)

Factors Affecting Growth

Economic Factors Weigh Heavily

Job Growth Quality Falters

Consumer Sentiment Plummets

Disposable Income Slowing, Personal Savings Rising

Greater Numbers of Retirees to Spend Less

Private label Card Product Challenges

New Payment Options Pose Increased Competition

Retail Segments Related to the Home to See Delayed Rebound

Certain Channels Losing Customers to General Merchandise Stores, Online Retail

Chapter 3: Competitive Landscape: Highlights

Chapter 3: Competitive Landscape

Private Label Card Issuers

Receivables by Issuer

Citibank Receivables Continue to Shrink

No One to Buy Citibank's Portfolio

GE Capital Retail Finance Focuses on the U.S.

HSBC Finance Receivables Down 12%

Capital One Buys HSBC, Becomes Private Label Card Powerhouse

JPMorgan Chase Halves Portfolio

Table 3-1: U.S. Private Label Card End-of-Period Receivables by Issuer, 2006-2010 (in billions of dollars)

Table 3-2: U.S. Private Label Card End-of-Period Receivables Percentage Change by Issuer, 2007-2010 (%)

Alliance Data Systems Receivables Rise

Smaller, Independent Issuers Fare Better

Who Will Buy Target's Program

Target to Go North

Will Nordstrom, Signet Sell Out?

Two Independents, Two Different Card Programs

Nordstrom Potentially Less Risky, Signet Potentially More Profitable

Figure 3-1: Share of U.S. Private Label Card End-of-Period Receivables by Issuer, 2010 (%)

Figure 3-2: Share of U.S. Private Label Card End-of-Period Receivables by Third-Party Issuer, 2010 (%)

Figure 3-3: Share of U.S. Private Label Card End-of-Period Receivables by In-House Issuer, 2010 (%)

Purchase Volume by Issuer

Gas Price Volatility Affects Purchase Volume

Citibank Purchase Volume Down

Alliance Data's Purchase Volume Rebounds

Target's Focus on REDCard Lifts Purchase Volume

Cato Fashions Moving Away from Private Label Cards?

Table 3-3: U.S. Private Label Card Purchase Volume by Issuer, 2006-2010 (in billions of dollars)

Table 3-4: U.S. Private Label Card End-of-Period Receivables Percentage Change by Issuer, 2007-2010 (%)

Figure 3-4: Share of U.S. Private label Card End-of-Period Receivables by Issuer, 2010 (%)

Figure 3-5: Share of U.S. Private label Card End-of-Period Receivables by Third-Party Issuer, 2010 (%)

Figure 3-6: Share of U.S. Private label Card End-of-Period Receivables by In-House Issuer, 2010 (%)

Private Label Card Retail

Private Label's Core Retail Categories

General Merchandise Stores

Building Material Stores

Clothing & Accessory Stores

Electronics & Appliance Stores

Furniture & Home Furnishing Stores

Sporting Goods, Hobby, Book, and Music Stores

Office Supply Stores

Non-Core Retailer Categories

Core Retail Group Sales Performance

Figure 3-7: Total U.S. Retail Sales of Core Private Label Card Categories and Share of Total U.S. Retail Sales (Excluding Food Service), 2001-2010 (%)

Table 3-5: Total U.S. Retail Sales by Core Private Label Card Category, 2006-2010 (in billions of dollars)

Figure 3-8: Share of U.S. Retail Sales by Core Private Label Card Category, 2010 (%)

Ecommerce May Be the Place to Be

Figure 3-9: Total U.S. Retail Sales of Core Private Label Categories Including Ecommerce and Share of Total U.S. Retail Sales (Excluding Food Service), 2001-2010 (%)

Table 3-6: Total U.S. Retail Sales by Core Private Label Category including Ecommerce and Mail Order, 2006-2010 (in billions of dollars)

Figure 3-10: Share of U.S. Retail Sales by Core Private Label Card Category Including Ecommerce, 2010 (%)

Top 30 Private Label Card Retailers

Top 30 Private label Card Retailers Accounted for 50% of Core Group Retail

Figure 3-11: Top 30 Private Label Retailers Total Sales and Share of Core Group Retail Sales, Including and Excluding Ecommerce, 2009-2010 (in billions U.S. dollars, %)

Wal-Mart the Heavyweight, Target a Distant No.2

Costco Quietly Grows

Big Box Store Receivables Trend

Figure 3-12: Total Target Corp. and Wal-Mart, Inc. End-of-Period Receivables: Private Label and Co-Brand Card, 2006-2010 (in billions U.S. dollars)

Home Depot and Lowe's Are Big Players

Home Depot Private Label Volume Declines Amidst Total Sales Growth

Best Buy Leads Electronic Stores

Figure 3-13: Total U.S. Sales at Home Depot (Private Label Card and All Other) and Private Label Card Share of Total U.S. Sales, 2006-2010 (in billions U.S. dollars)

Table 3-7: Top 30 U.S. Private Label Card Retailers by Net Sales, 2009-2010 (in billions U.S. $)

Issuer Focus: GE Capital's Retailer Receivables

Wal-Mart's Receivable Growth Comes from Co-Brand Card, Private Label Flat

JCPenney Receivables Decline 12% from High, Modestly for Period

Declines Concentrated in Lowe's, Dillard's

Table 3-8: Selected GE Money Bank Retailer Card Receivables (Securitized), 2006-2010 (in billions U.S. $)

Figure 3-14: Share of GE Capital Retail Financing Securitized Receivables, 2010 (%)

Top Private Label Card Retailers Programs and Their Issuers

Table 3-9: Leading Retailer Private Label Card Programs, 2011

Chapter 4: Competitor Profiles: Highlights

Chapter 4: Competitor Profiles

Competitor Profile: Citi Retail Services (Citigroup, Inc.)

Focus on Credit Quality Results in Lower Delinquencies

Profitable Retail Partner Cards Division

Table 4-1: Citigroup, Selected Private Label Credit Card Agreements, 2010-2011

Performance and Outlook

Competitor Profile: GE Capital Retail Finance (General Electric Co.)

GE Capital Scales Down Operations

GE Streamlines U.S. Credit Card Portfolio

New Accounts and Account Extensions

Table 4-2: GE Retail Capital Finance, Selected Private Label Credit Card Agreements, 2010-2011

GE Capital Back in the Red as Losses and Impairments Declined

Competitor Profile: HSBC Retail Services (HSBC Finance Corp.)

HSBC Announces Sale of Credit Card Business to Capital One

Table 4-3: HSBC, Selected Private Label Credit Card Agreements, 2010-2011

Loss of Merchant Relationships and Higher Impairments Impact Results

Competitor Profile: Capital One Financial

Capital One's Position in Private Label Cards Growing Strong

Table 4-4: Capital One, Selected Private Label Credit Card Agreements, 2010-2011

Growth to be Driven by Acquisitions

Competitor Profile: JPMorgan Chase

JPMorgan Chase Divests Major Asset to Capital One

Performance and Outlook

Competitor Profile: Alliance Data

"Born from Retail"

Aggressive Investments during Downturn Drives Growth

Table 4-5: Alliance Data, Selected Private Label Credit Card Agreements, 2010-2011

Performance and Outlook

Competitor Profile: Wells Fargo Retail Services

Table 4-6: Wells Fargo, Selected Private Label Credit Card Agreements, 2010-2011

Performance and Outlook

Competitor Profile: The Army & Air Force Exchange Service (The Exchange)

Competitor Profile: TD Retail Card Services

TD Retail Targets Home and Jewelry Retailers

Table 4-7: TD Retail, Selected Private Label Credit Card Agreements, 2010-2011

Performance and Outlook

Competitor Retailer Profile: Target Financial Services (Target Corp.)

Target Credit Card Goes Exclusive

Target Credit Card 5% Discount

Target Puts Credit Card Receivables Up for Sale

Performance and Outlook

Competitor Retailer Profile: Signet Jewelers Limited

Performance and Outlook

Competitor Retailer Profile: Nordstrom Inc.

Rewards Program Drives Sales

Nordstrom Has No Plans to Sell Card Business

Performance and Outlook

Competitor Profile: Cato Fashions (Cato Corp.)

Performance and Outlook

Chapter 5: The Consumer: Highlights

Chapter 5: The Consumer

Methodology

The Private Label Cardholder Categories

61 Million American Adults Have a Private Label Credit Card

Private Label Monthly Card Usage Is Low

Table 5-1: Penetration and Usage Rates: Selected Credit Card Classifications, 2011 (U.S. adults)

Monthly Card Usage Down Significantly Since 2008

Table 5-2: Percentage of Cardholders by Classification Who Have or Use Cards Monthly: Selected Credit Card Classifications, 2011 vs 2008 (U.S. adults who have a credit card)

Figure 5-1: Card Use in the Past 30 Days: Selected Credit Card Classifications, 2008 (U.S. adults who have credit cards)

Usage Rates for All Private Label Credit Cards Declining

Table 5-3: Year over Year Usage of Selected Credit Card Classifications, Fall 2007-Winter 2011 (percentage of U.S. adults)

Hard Numbers a Harsh Reality

Table 5-4: Year over Year Usage of Selected Credit Card Classifications, Fall 2007-Winter 2011 (number of U.S. adults, in thousands)

Figure 5-2: Change in Number of U.S. Adults Using Credit Cards, by Card Classification, 2008 vs. 2011 (percentage)

Private Label Cardholders More Likely to Carry a Balance

Incentives Driving Private label Card Usage

Kohl's Card Has Highest Penetration

Consumer Focus: Cardholder Demographics

Private label Usage Increase with Age

Table 5-5: Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, by Age of Consumer, 2011 (percentage of U.S. adults)

Consumers 45+ Use Department Store Cards More Than Average

Table 5-6: Indices for Use of Selected Credit Card Classifications, By Age of Consumer, 2011 (U.S. Adults)

Twice as Many Women Use Private Label Credit Cards

Table 5-7: Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, by Gender of Consumer, 2011 (percent of U.S. adults)

Indices Highlight Women's Greater Than Average Association with Private Label

Table 5-8: Indices for Use of Credit Cards in the Last Year: Selected Credit Card Classifications, by Gender of Consumer, 2011 (U.S. Adults)

Private Label Credit Card Usage Higher among Whites and Asians

Table 5-9: Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, By Race/Ethnicity of Consumer, 2011 (U.S. adults)

Whites Use Store Cards at Rates Significantly Above the Norm

Table 5-10: Indices for Use of Credit Cards in the Last Year: Selected Credit Card Classifications, By Race/Ethnicity of Consumer, 2011 (U.S. Adults)

Northeast and Central U.S. See Slightly Higher Usage Generally

Table 5-11: Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, by Region of Consumer, 2011 (percent of U.S. adults)

Northeast More Inclined toward Clothing/Specialty Card

Table 5-12: Indices of Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, by Region of Consumer, 2011 (U.S. adults)

Higher Income Equals Greater Usage

Table 5-13: Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, by Household Income of Consumer, 2011 (percent of U.S. adults)

Consumers with Household Incomes of $75,000+ Favor Clothing/Specialty Stores

Table 5-14: Indices for Use of Credit Cards in the Last Year: Selected Credit Card Classifications, by Income of Consumer, 2011 (U.S. adults)

Smaller households are more frequent users of store cards

Table 5-15: Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, by Household Size, 2011 (U.S. adults)

In Larger Households, Store Cards Use Drops Dramatically

Table 5-16: Indices for Use of Selected Credit Card Classifications in Last Year, By Household Size, 2011 (U.S. Adults)

Top Demographic Characteristics by Classification

Credit Card Users Overall Skew Older and Established

Table 5-17: Indices for Use of Any Credit Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Private Label Card Holders Established, Female and Northeastern

Table 5-18: Indices for Use of Any Private label Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

All Other Classifications Follow Similar Profile, with a Few Differences

Table 5-19: Indices for Use of Any Private label Credit Card, Excluding Gas, in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Table 5-20: Indices for Use of Any Department Store Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Table 5-21: Indices for Use of Sears or JCPenney Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Table 5-22: Indices for Use of Other Department Store Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Table 5-23: Indices for Use of Sears Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Table 5-24: Indices for Use of JCPenney Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Table 5-25: Indices for Use of Gas Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Table 5-26: Indices for Use of Clothing/Specialty Store Card in Last Month, Select Demographic Characteristics, 2011 (U.S. Adults)

Consumer Focus: Cardholder Attitudes

Private Label Card Users Disinclined to Pay Cash

Table 5-27: Indices by Private label Credit Card Classification for Agreement with Statement: "I Often Prefer To Pay Cash For The Things I Buy," 2011 (U.S. adults)

Department Store Cardholders Careful Stewards of Their Money

Table 5-28: Indices by Private Label Credit Card Classification for Agreement with Statement: "I'm Careful With My Money," 2011 (U.S. adults)

Table 5-29: Indices by Private Label Credit Card Classification for Agreement with Statement: "I'm Very Good at Managing Money," 2011 (U.S. adults)

Table 5-30: Indices by Private Label Credit Card Classification for Agreement with Statement: "I'm No Good At Saving Money," 2011 (U.S. adults)

Table 5-31: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Tend To Spend Money Without Thinking," 2011 (U.S. adults)

Table 5-32: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Don't Like The Idea Of Being In Debt," 2011 (U.S. adults)

Shopping Is Enjoyable for Private label Card Users

Table 5-33: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Really Enjoy Any Kind Of Shopping," 2011 (U.S. adults)

Table 5-34: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Go Shopping Frequently," 2011 (U.S. adults)

Table 5-35: Indices by Private Label Credit Card Classification for Agreement with Statement: "When I Shop I Visit A Variety Of Stores," 2011 (U.S. adults)

Table 5-36: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Only Go Shopping To Buy Something I Really Need," 2011 (U.S. adults)

Table 5-37: Indices by Private Label Credit Card Classification for Agreement with Statement: "When Shopping, I Get What I Want And Leave," 2011 (U.S. adults)

Shopping Is Not a Social Occasion

Table 5-38: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Prefer To Go Shopping Alone," 2011 (U.S. adults)

Table 5-39: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Prefer To Shop With My Friends," 2011 (U.S. adults)

Table 5-40: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Prefer To Shop With My Family," 2011 (U.S. adults)

Table 5-41: Indices by Private Label Credit Card Classification for Agreement with Statement: "When Shopping With Others, I Prefer Splitting Up," 2011 (U.S. adults)

Clothing/Specialty Often Distinct from Other Card Holders

Table 5-42: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Use The Internet To Help Plan Shopping Trips," 2011 (U.S. adults)

Table 5-43: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Will Travel Up To An Hour Or More To Shop At Favorite Store," 2011 (U.S. adults)

Table 5-44: Indices by Private Label Credit Card Classification for Agreement with Statement: "I'm Usually Willing To Shop New Stores," 2011 (U.S. adults)

Table 5-45: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Usually Am The First Among My Friends To Shop At A New Store," 2011 (U.S. adults)

Table 5-46: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Prefer Shopping At Specialty Stores Because They Tend To Carry The Best Brands," 2011 (U.S. adults)

Department Store Card Users Prefer Made in U.S.A

Table 5-47: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Buy Goods Produced By My Own Country When I Can," 2011 (U.S. adults)

Conflicting Sentiments on Price and Sales

Table 5-48: Indices by Private Label Credit Card Classification for Agreement with Statement: "I'm Drawn To Specific Stores;

Don't Shop By Sales," 2011 (U.S. adults)

Table 5-49: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Head Right To The Clearance Rack When I Enter A Store," 2011 (U.S. adults)

Table 5-50: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Will Travel An Hour Or More To Factory Outlet Stores," 2011 (U.S. adults)

Methodical Shoppers Dominate

Table 5-51: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Tend To Spend Long Periods Of Time In Store Browsing," 2011 (U.S. adults)

Table 5-52: Indices by Private Label Credit Card Classification for Agreement with Statement: "I Prefer To Buy Things On The Spur Of The Moment," 2011 (U.S. adults)

Chapter 6: Trends and Opportunities: Highlights

Chapter 6: Trends and Opportunities

The Economy Takes a Licking

For Private Label Credit Cards, Good and Bad

Figure 6-1: U.S. Gross Domestic Product and Personal Consumption Expenditures, 2001-2010 (billions $)

Card Spending Rebounds (Mostly)

Figure 6-2: U.S. Gross Domestic Product and Personal Consumption Expenditures Year-over-Year Percentage Change, 2002-2010 (billions $)

Consumer Sentiment Foretells Lower Consumer Spending

Summer 2008 CSI Lowest Since 1980

Figure 6-3: University of Michigan's Consumer Sentiment Index (CSI)

and Alternative of Labor Underutilization (U-6), 2001-2011

As CSI Declined, Unemployment Rose

In Private Label Cards, Consumer Sentiment Closer to Real Time

Signs of Economic Improvement by 2010-2011

Cautiously Higher Expectations Get Dashed

Possibility of Double-Dip Recession

What Does It All Mean for Private Label Cards?

Figure 6-4: U.S. Gross Domestic Product and Personal Consumption Expenditures Forecast, 2010-2015 (billions $)

Figure 6-5: U.S. Gross Domestic Product and Personal Consumption Expenditures Year-over-Year Percentage Change Forecast, 2011-2015 (billions $)

Retail Sales Growth Rebounded in 2010 but Barely to 2005 Levels

Figure 6-6: Retail Sales per Capita and U.S. Population, 2000-2010 (thousands $, millions persons)

Online Retail Sales More Robust

Figure 6-7: Ecommerce Retail Sales per Capita and Percent of Retail Sales per Capita, 2000-2010 ($, %)

Economic Downturn Dampens Americans' Sense of Financial Security

New Legislation Will Restrict Credit Card Industry

Table 6-1: Key Provisions of the Credit Card: Accountability, Responsibility and Disclosure (CARD) Act of 2009

Federal Reserve Clarifications May be Disruptive

Contract Negotiations Influenced by New Regulations

Consumer Offerings Also Affected

A Happier Credit Consumer Follows

Gingerly Generate Revenue through Fees

In Future, Store Cards Closer to Loyalty Cards

Target Program Positive Example of Future Card Strategies

Retaining Customers Key

Customer Service Critical in Current Circumstances

Customers More Irritated and More Empowered

"Evil, Thieving Bastards"

Big Names Warn Consumers

Suze Orman on Oprah

Representative Weiner's Yearly Report

Table 6-2: Selected Retailer Credit Card Rates in New York City, November 2010 (percent)

Older, Richer, Smaller Households Strongest Target Group

Table 6-3: Indices for Use of Selected Credit Card Classifications, by Persons Aged 45-54, Persons Aged 55-64, and Persons Aged 65+, 2011 (U.S. Adults)

Table 6-4: Indices for Use of Selected Credit Card Classifications, by Women, 2011 (U.S. Adults)

Table 6-5: Indices for Use of Selected Credit Card Classifications, by Whites, 2011 (U.S. Adults)

Table 6-6: Indices for Use of Selected Credit Card Classifications, by Residents of the Northeast, 2011 (U.S. Adults)

Table 6-7: Indices for Use of Selected Credit Card Classifications, by Households with Incomes of $75,000-$99,999, $100,000-$149,999, and $150,000+, 2011 (U.S. Adults)

Table 6-8 Indices for Use of Selected Credit Card Classifications, by One- and Two-Person Households, 2011 (U.S. Adults)

Asian Consumers Heavy Credit Card Users

Table 6-9: Usage of Credit Cards in the Last Year: Selected Credit Card Classifications, By Race/Ethnicity of Consumer, 2011 (U.S. adults)

Table 6-10 Indices for Use of Credit Cards in the Last Year: Selected Credit Card Classifications, By Race/Ethnicity of Consumer, 2011 (U.S. Adults)

Clothing/Specialty Store Cardholders Under-Utilized Target

Table 6-11: Indices for Agreement with Selected Statements on Attitudes Toward Money and Shopping, 2011 (U.S. adults who have a clothing/specialty store credit card)

Maxim

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