2014

Private Media Group Announces New Content Partnership Deal With Magik View Entertainment

BARCELONA, Spain, Sept. 13, 2011 /PRNewswire/ -- Private Media Group, Inc. (NASDAQ: PRVT) a worldwide leader in premium-quality adult entertainment products, today announced a multi-movie content partnership with European based adult production company Magik View Entertainment. Private will distribute Magik View Entertainment's content using its global multimedia content distribution network.

Magik View Entertainment produces high quality, script led, adult movies and owns an unreleased catalogue of 60 full-length movies and over 350 vignettes. To create this premium quality content Magik View Entertainment's director Ettore Buchi uses up to seven cameras filming simultaneously to create seamless Hollywood style productions.

Magik View Entertainment's Founder and Director, Ettore Buchi commented: ¨We wanted to work with the best in the business and we believe in Private. There is a current need and demand for the high quality movies we are producing. This new strategic alliance is the perfect combination to launch our content to a global audience."

From September 2011, Private is releasing five Magik View titles per month. In an effort to combat piracy, Private has decided to first release all Magik View titles via IPTV/VoD, broadcast/Sat-TV/cable and online channels, with DVD releases to follow later.

Private Media Group's CEO & Chairman, Berth Milton added: ¨Both Private and Magik View share the same vision – to provide the adult consumer and our distribution partners with compelling, premium quality content. With our unparalleled global distribution network matched with the quality of Magik View's content, we expect to see a significant increase in revenues, leading us into a strong Q4."

NOTES TO EDITORS:

About Magik View Entertainment

Magik View Entertainment is based in Europe and is headed up by founder and Director Ettore Buchi. The company produces premium quality, script led, adult movies and its slogan is "you ain't seen nothing yet". In May this year, the company embarked upon one of the most ambitious adult movie projects ever. Mooring a 250 berth cruise liner in the Aegean Sea, the company shot eighteen movies with 47 stars and four directors in eleven days. One of the movies shot aboard the ship is included among Private's first releases of Magik View's content.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of products and services. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Karen van Dael
Private Media Group
Tel +34-93-620 80 90
karen.vandael@private.com

SOURCE Private Media Group



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