Private Media Group Appoints Berth Milton as CEO

BARCELONA, Spain, July 21 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (Nasdaq: PRVT), a worldwide leader in premium quality adult entertainment content, today announced the appointment of Berth Milton as CEO.  Mr. Milton had previously been serving as acting CEO following the departure of Ilan Bunimovitz on July 19. Berth Milton will also continue to serve as President and Chairman of the Board.

Berth Milton, CEO, President and Chairman of the Board commented: "It is with great enthusiasm that I return as CEO of Private Media Group, a company where I since 1990 have served many leadership roles while establishing it as a leader with unmatched brand recognition in the adult market. Driving the overall strategy and daily operations of the company again is a welcome challenge and one in which I have a proven track record, having led the company to its highest level of profitability in 2002. Currently Private is in an industry in rapid transition and with its unparalleled content distribution network and diversified business model across all platforms and screens the Company is uniquely poised to go where others cannot. Not unlike other entertainment industries experiencing similar convergence and consolidation issues, only a few will be left standing. In our industry, I expect Private to emerge as the clear global leader in the end."

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 104 network operators in 45 countries, digital TV via 38 platforms in 24 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private. com

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:

Johan Gillborg

Chief Financial Officer

Private Media Group, Inc.

Tel +34 93 620 80 90

johan.gillborg@private.com



SOURCE Private Media Group



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