Private Media Group Launches New Subscription Video-On-Demand Service with Voddler

BARCELONA, Spain, May 9, 2011 /PRNewswire/ -- Private Media Group, Inc. (NASDAQ GM: PRVT) a worldwide leader in premium quality adult entertainment content today announced a new leading subscription service with Voddler Group AB, Scandinavia's premier web based video-on-demand (VOD) service provider.

In addition to the current Pay-VOD service, the new subscription model enables users to enjoy unlimited hours of entertainment. In connection with the launch of the new service, Private Media Group is increasing its library of high quality content on Voddler with more than 20 new titles every month reaching over 150 new titles by end of 2011. The enhanced library includes Private's classic blockbuster titles as well as gay content.

In 2010, the two companies announced a multi-year agreement for the exclusive delivery of adult content to Voddler. Leveraging Voddler's leading distribution platform for VOD, with both free ad-based and pay-per-view solutions, Private now has 100% coverage and premier positioning throughout the Scandinavian online VOD market.

With the Private agreement, Voddler launched an extended content filter function to help its customers manage access to content. The filter function assists both individuals who wish to limit their exposure to specific titles and families who wish to share a login between family members of varying ages.

Voddler offers premium films and series, both pay-per-view and free advertising-funded, on Internet-connected devices where and when the viewer wants. Voddler has over 1 million registered users in the four markets where it operates: Sweden, Norway, Finland and Denmark. In 2010, "voddlerites" watched over 5 million films from a growing catalog of close to 4,000 titles from the world's leading entertainment companies and film studios. In February 2011, Voddler, raised $8 million in funding in a round led by Nokia's venture capital arm Nokia Growth Partners. Voddler just announced that it is expanding its service to Spain, with a planned launch date in Q3 2011.

Berth Milton, Chief Executive Officer of Private commented: "Entering this next phase of our relationship with the leading VOD service provider in Scandinavia underscores the strength of our brand and offering. Private's expansive library of high-quality content combined with Voddler's platform and exponentially growing user base marks a new era in how content is consumed moving forward. As we continue to expand our digital distribution strategy for consumer consumption across multiple screens, we expect Voddler to significantly add to revenues in 2011."

About Voddler Group AB

Streaming video-on-demand service, Voddler offers the best films and series legally on Internet-connected devices. Voddler offers both pay-per-view and free advertising-funded titles, where and when the viewer wants, with premium content from the world's leading content companies. Founded in 2005, Voddler is headquartered in Stockholm, Sweden, and builds its service on a patented technology for managed distributed streaming, that makes it cheaper and more efficient to stream the more customers you have. Voddler's mission is to offer a premium video service for users, advertisers and content owners. See more at www.voddler.com.

About Private Media Group

Founded in 1965, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including; the Internet, broadcasting via cable, satellite, digital TV and IPTV on 194 platforms in 42 countries, mobile content delivery via 114 network operators in 37 countries and retail sale of DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of products and services. Private is the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

For further information please contact:
Leslie Amadio
Head of Corporate Communications
Private Media Group
Tel +708 577 3022
leslie.amadio@private.com

Anders Sjoman
VP Communications
Voddler
Tel +46 70 717 60 78
anders.sjoman@voddler.com

SOURCE Private Media Group



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