LOS ANGELES, April 26, 2016 /PRNewswire/ -- MonarchVR is an environmental and meditation mobile application that gives the user the rare experience of being surrounded by precious monarch butterflies.
"By surrounding us with millions of butterflies, Monarch VR activates our psyche's connection with the web of life. A high tech visionary experience that empowers the preservation of nature."
-- Alex Grey & Allyson Grey, artists, co-founders of CoSM, Chapel of Sacred Mirrors, NY
With the Android device and a virtual reality viewer, users can relax and explore an immersive, stereo virtual reality world. Proceeds from the app benefit the non-profit Pollinator Partnership, a San Francisco-based organization devoted to protecting bees, butterflies and their critical role in our ecosystem and food supply.
Edge Visual created this application to raise environmental awareness and spread their commitment to the idea that art is one of the most powerful ways one can affect social change. In addition to educating users about the plight of the pollinators, the app is meant to bring the peace of nature into our hectic modern minds, if only for one moment of zen.
Edge Visual was founded by Edd Dawson-Taylor and Jacqueline Cooper, a husband-and-wife team with extensive experience in the visual effects industry. After having worked on films such as Jurassic World, TRON, Harry Potter and The Jungle Book, Edd and Jacqueline are focused on Edge Visual, their firm dedicated to improving the world through visual effects and virtual reality. World-renowned visionary artists Alex Grey and Allyson Grey say of their collaborations with Edge Visual: "The superlative artists of Edge Visual are driven by the highest possibilities of their craft to envision and evolve a brighter future."
In 2014, only 33 million butterflies remained, down from a billion butterflies recorded in 1997 (World Wildlife Fund). This exponential decline is mostly due to loss of reproductive habitat from herbicide use and extreme climate conditions.
Each fall, monarch butterflies make the astonishing 3,000-mile journey from cooler parts of North America to their wintering grounds in the Southwest United States and Mexico. During several stops on the butterflies' journey, lucky visitors can be surrounded by 30,000 monarchs. This exact experience is what began Jacqueline's concern for monarchs over a decade ago and inspired MonarchVR today.
If you'd like more information about monarch and pollinator protection, please contact Kelly Rourke from the Pollinator Partnership at Email or (415) 362-1137.
If you'd like more information about Edge Visual and its virtual reality or post-production services, please contact Edward Dawson-Taylor at Email or (310) 562-4266.
Edge Visual Studios
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SOURCE Edge Visual Studios