Procera and Zain Deepen Innovation Partnership to Add Analytics and Enable New Monetization Strategies

Zain Jordan doubles capacity and implements Procera's Customer Care, Gy charging integration and Insights to enhance the Subscriber Experience across mobile access networks

Dec 02, 2015, 00:00 ET from Procera Networks, Inc.

FREMONT, Calif., Dec. 2, 2015 /PRNewswire/ -- Procera Networks, Inc., the global Subscriber Experience company, today announced an extension of the strategic partnership with Zain in Jordan. The leading provider for mobile services has been a Procera customer since 2012 deploying the company's PacketLogic™ products to provide better quality of experience (QoE) for its subscribers. The relationship will now expand to include the analytics family of solutions to leverage the granular network analytics captured.

"Zain has used Procera for the past three years and the solutions have met the business requirements to help Zain in understanding the customers' behavior," said Yousef Al-Mutawe, COO at Zain. "We have decided to continue our partnership with Procera through upgrading the current platform to the new version and adding on top of the data inspection tool the insights analytics solutions. Insights and its Customer Care tools will enrich the customer experience and engagement and will provide us with a wider view about our user's behavior and deeper view about applications and user's preferences."

The Insights solutions are out-of-the-box ready for any operator to deploy into their network and can be utilized and enhanced through open access integration. The solutions provide deep trend and usage statistics split per device, access type and customer segment. The operator has the choice to use Procera's web-based visualization or utilize its direct big data access to integrate the intelligence directly into third-party systems. The Insights solutions work both on the recently revealed eVolution offering, a virtual experience probe solution, and the traditional PacketLogic solutions.

"As a strategic innovation partner, we enjoy a close and open working relationship with Zain Jordan; our solutions have been deployed into their new 4G networks from the start, providing opportunities for learning and continuous improvement to both parties. With subscribers doubling in the last 12 months, maintaining quality of experience is not trivial and requires proactive cooperation to design a solution that both enhances the experience and keeps costs under control," said Thomas Vasen, Subscriber Experience Evangelist at Procera. "We have succeeded together in building a solution that monitors all traffic and makes deep insights available in real time."

Zain is also deploying Procera's enforcement solutions with online charging integration (Gy). It enables monetization of over the top services by restricting and enhancing access depending on subscription type.

"This is a tremendous endorsement of our solutions in an incredibly competitive market for fixed and mobile services. Our partnership with Zain represents a leading edge relationship between two companies, whose primary objective is to innovate and enhance the subscriber experience with access to value-based services that meet the needs of fixed and mobile customers worldwide," said Angus MacCormick, Middle East Sales Director at Procera Networks.

About Procera Networks, Inc.

Procera Networks, Inc., the global Subscriber Experience company, is revolutionizing the way operators and vendors monitor, manage and monetize their network traffic. Elevate your business value and improve customer experience with Procera's sophisticated intelligence solutions. For more information, visit http://www.proceranetworks.com or follow Procera on Twitter at @ProceraNetworks

Press Contact
Mike Tomlinson, Engage PR for Procera Networks, 510-748-8200 x209, mtomlinson@engagepr.com

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SOURCE Procera Networks, Inc.



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