Prodea Systems and UMEWIN Launch New Partnership Turning Smartphones into Goodphones with Socially Responsible Mobile Advertising

Interactive advertising format targeted to operators brings together social causes, consumers and brands via a new collaborative partnership that offers users the chance to change world through positive action

Feb 24, 2016, 02:00 ET from Prodea Systems

BARCELONA, Spain, Feb. 24, 2016 /PRNewswire/ -- Mobile World Congress -- Prodea Systems, a provider of the industry's leading IoT (Internet of Things) services platform and UMEWIN, a ground breaking mobile advertising and corporate social responsibility (CSR) platform, today announced from Mobile World Congress a strategic partnership that will see the deployment of a unique business model via Prodea's multi-service IoT platform. Enabling a new era of targeted and effective mobile advertising that leverages important data analytics and is matched to users' interests - while providing the opportunity for users to support important causes - is made possible due to Prodea's ability to seamlessly integrate UMEWIN's advertising application into their multiservice IoT platform.

UMEWIN is a mobile advertising and CSR platform whose patented technology sends effective interactive, targeted advertising campaigns with offers and discounts to relevant audiences who have opted-in to receive them at determined time frames. Advertising campaigns and content are matched to users' interests and needs and used to create an innovative revenue sharing model. With up to 80% of all revenue donated to world changing causes, this highly compelling business model is mutually beneficial for users and advertisers, as it allows advertisers to customize and target their ads to key audience stakeholders while attracting end users by enabling them to easily become agents of change. The offering has gained significant interest for global mobile operators who are focused on generating new opportunities for revenue contributions and launching successful programs that promote higher adoption and usage rates. With Prodea's multi-service platform, service providers can now seamlessly integrate UMEWIN into their operations and begin to generate important advertising funded CSR revenue through a series of high value advertising to their subscribers, while additionally creating a positive brand image and building brand loyalty.

UMEWIN benefits and value proposition:

  • Users who receive points for engaging with ads may donate their points to a cause of their choice.
  • Mobile advertisers now have an effective channel to reach their target audience while generating funds for their corporate social responsible budgets.
  • Partners of the advertisers (nonprofit organizations) receive funds that support their cause.

"Mobile operators' vast reach places them in a strong position in the mobile advertising value chain but the challenge is to target meaningful and relevant advertising that users want to receive as well as identifying a way to work into the operational model of these operators' core business," said Andrew Tauhert, Executive Vice President of Marketing and Business Development at Prodea. "The Prodea and UMEWIN strategic partnership solves these challenges by bringing the UMEWIN service as part of an end-to-end multi-service platform that creates a new socially responsible channel that operators can leverage to generate advertising revenue streams while building customer and brand loyalty. The compelling innovation, technology and business model, as well as being the first to market with this socially responsible platform positions operators as leaders in the quickly growing mobile advertising industry."

"We are thrilled to partner with Prodea and introduce this new socially responsible advertising application to their global distribution network. Our mission at UMEWIN is to collectively change the mobile advertising world with our revolutionary platform and to empower users to support the causes that are dear to them," said Pablo Franzetti, CEO of UMEWIN. "We now have the power to create real change and share advertising revenue with the world's most relevant causes. The partnership with Prodea enables UMEWIN to have a global impact and shines a spotlight on the companies and operators who are implementing the UMEWIN application within their operations.  We believe this is the future of progressive mobile advertising and look forward to working with the forward-looking brands that truly care about making the world a better place."

Prodea and UMEWIN at Mobile World Congress 2016

Visit the Prodea and UMEWIN Smart Lab, a state of the art IoT suite that will immerse visitors in the latest innovations around IoT technology and multi-screen services during Mobile World Congress. In collaboration with the IESE Business School, Prodea and UMEWIN will showcase their solutions at this cutting edge learning center renowned for its exclusive CEO programs and thought leadership around the business impacts of emerging technologies.

In addition to an immersive experience around UMEWIN the Prodea Smart Lab showcase will include:

  • End-to-end IoT solutions from mobile to home
  • Magine TV OTT Live TV & VOD
  • Advanced Advertising & Corporate Socially Responsible Solutions
  • Smartvue Cloud video monitoring
  • Voice Control
  • Geo-fencing
  • Universal Dashboard and Search

Arnús I Garí, 7-9
08034 Barcelona
S-402 in the North Campus

Date: February 23rd to February 25th
Time: 8am to 7pm
North Campus entrance:
To book a meeting, please contact or at +1-214-228-2002

About Prodea
Prodea delivers products and services that empower people to easily command their connected lives. Prodea was the first company to make a seamlessly connected life possible and deliver on the promise of the connected home, for everyone, with mass-market services that matter. The Prodea Residential Operating System (ROS®) is a unified platform for the Internet of Things that enables diverse Service Providers worldwide to rapidly and cost-effectively deliver autonomous, agnostic and easy-to-use connectivity and services between people, data and devices.
ROS® is a managed service delivery platform that creates a new world where services, devices, and data can interact seamlessly. Prodea's software and service platform's current deployments span Africa, Europe, Latin America, the Middle East, Southeast Asia and the United States. Headquartered in Richardson, Texas, Prodea maintains additional offices in New York; Los Angeles; Mumbai; London; and Dubai. For more information about Prodea Systems, please visit:

UMEWIN is a public benefit corporation, whose mission is to change 'Smartphones into Goodphones' and collectively change the world! It is self-sustainable, free and is available in Beta markets for Android and iOS. UMEWIN's business model is built around interactive wallpaper and lock screen ads, revenue sharing with users and donations to compelling causes. It is a powerful combination that maximizes corporate responsibility (CSR) and has re-invented mobile advertising with an innovative design and business model. Up to 40% of all generated revenue is donated to support causes that affect us all: cancer & AIDS research, clean energy and environmental causes, poverty and education, animal rights, global connectivity, natural disasters, etc. Another 40% goes back to users who can choose to keep earnings or donate them to their favorite causes. Everybody wins with UMEWIN: advertisers, users, charities, and most importantly the world! For more information about UMEWIN please visit:

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SOURCE Prodea Systems