Prodigy Brands to launch English Laundry footwear

Dec 04, 2015, 10:30 ET from Bluestar Alliance, LLC

NEW YORK, Dec. 4, 2015 /PRNewswire/ -- English Laundry, a Bluestar Alliance brand, is pleased to announce that Prodigy Brands will be launching English Laundry Footwear.

The fusion of the Prodigy Brands' extensive design capabilities and the brands extensive distribution creates a perfect synergy and an excellent opportunity for success.

"The addition of Prodigy Brands to our current assortment of licensing partners completes the English Laundry collection in both tailored and sportswear categories," said Ralph Gindi, COO of Bluestar Alliance. "This is certainly exciting news for the department stores. The English Laundry customer is loyal and has a tendency of making multiple purchases during a single visit, now he can be dressed from head to toe."

"When we were approached with the opportunity to create a footwear collection for English Laundry, I immediately recognized the perfect fit for our company," expressed Serge Abecassis, CEO of Prodigy Brands. "We were not in the market for other brands, but I felt that English Laundry had significant recognition and an established characteristic that would allowed our design team to create a collection that is sophisticated, yet fun."

The collection will be divided into two categories, one that will focus on the brands extensive history in the tailored arena, and the other, a more casual assortment that reflects English Laundry's proud British heritage. "When designing this collection, we will focus on mixing tradition with fun details, while maintaining the quality, fit and ingenuity our company is known for." The collection will retail from just under $100 to $250, making it accessible to everyone and offering exceptional value to the consumer.

English Laundry prides itself on creating menswear for the elegant yet arrogant man.  With a unique place in the menswear market, English Laundry unites the iconic patterns of the 1960s and 1970s with the needs and fashion of today's man. What started as an elaborate shirt line in 1984 has evolved into a complete lifestyle brand. The collection has grown into a selection of suits, jackets, headwear, cufflinks, watches, ties, fragrances, accessories and now footwear. The styles range from Mod to Hippie Floral and beyond – all embellished, embroidered, hand-laundered and hand-sewn with sophisticated details.

The English Laundry Footwear Collection will launch with selected retailer partners in a limited offering for Fall 2016.  The collection preview will be featured at Prodigy Brands corporate New York showroom during the fall FFANY in February 2016.

About Prodigy Brands
Prodigy Brands is a luxury men's footwear company with a diverse stable of proprietary brands and licensed brands. As a company, Prodigy Brands is recognized for its excellence in design, quality and unrivaled manufacturing capabilities, making each one of their brands an individual success. The Florida based company specializes in men's shoes and designer socks and continues to expand its business through strategic partnerships with exceptional brands. The company's existing brand consists of Zanzara®, Silver Dagger®, Joe's®, Hart Schaffner Marx® and English Laundry®.

About Bluestar Alliance LLC
Bluestar Alliance LLC owns, manages and markets a growing portfolio of consumer brands including Nanette Lepore®, Catherine Malandrino®, Kensie®, English Laundry®, Limited Too®, Larry Levine®, Joan Vass®, Harve Benard®, Kooba® and Yak Pak®.  Bluestar licenses its brands to a network of best in class manufacturers and retailers both in the U.S. and internationally.

For more information, please visit www.bluestaralliance.com

 

SOURCE Bluestar Alliance, LLC



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