LEAVENWORTH, Wash., June 16, 2016 /PRNewswire/ -- The first points of sale for the ProEnergy® Towel have been established at online retailers including Walmart.com, Kmart.com, Sears.com and Amazon.com. Brick and mortar retail brands are also testing the product on end caps and check stands at select Circle K and Fry's Home Electronics. The product is also available and at ProEnergyTowel.com.
The high-grade disposable towels, infused with a patented blend of smelling salts and essential oils, are designed to provide energy, cooling and cleansing and offered as a healthier alternative to the high-caffeine shots and high-sugar energy drinks that make up the $15B energy product market. This 12"x15" towel was designed for outdoor enthusiasts, athletes, office workers, students, truck drivers, or anyone in need of an instant refreshing boost. These one-time use towels are conveniently priced at a suggested retail price $1.99.
Smelling salts excite the nostrils with aromatic spirits of NH3, creating an inhalation reflex, affecting the pattern of breathing and resulting in improved respiratory flow rates.
"The results of the brick and mortar tests will determine the product roll out for retailers this summer," said Glenn Halseth, CEO of HG Product Management LLC, makers of the ProEnergy® Towel. He continued: "With sugar and caffeine addictions at an all-time high, a healthier alternative to the consumable energy market is needed. This new patented towel places a viable energy source that has been used by elite athletes for years directly into the hands of the consumer."
According to the Journal of Exercise Physiology Online, smelling salts made them feel like they were 'more aroused and awake.' The National Institutes of Health noted that smelling salts have undergone a resurgence of interest by athletes as a pre‐game stimulant. One study found that using smelling salts can increase muscle action potential. According to Dr. Mike T. Nelson of the American College of Sports Medicine, "Smelling salts activate the sympathetic nervous system, increasing heart rate and arousal."
About the ProEnergy® Towel: A new category of energy product offering a healthful alternative to high-caffeine, high-sugar drinks and shots, the ProEnergy® Towel provides a sense of alertness that can increase both clarity and performance. Combining essential oils with smelling salts ProEnergy® Towel is a pocket-sized, infused, high-grade towel that, when opened, reacts with oxygen to release energizing vapors and also creates a cooling sensation while cleansing the skin. Manufactured by HG Product Management, LLC, the ProEnergy® Towel is used by athletes, outdoor enthusiasts, students, do-it-yourselfers, weekend warriors, truck drivers and office workers. The ProEnergy® Towel is launching at retail and online this spring.
Journal of Exercise Physiology Online, April 2014, The Impact of Ammonia Inhalants on Strength Performance in Resistance Trained Males."
Manning: Ulman, Howard (2012-10-07). "NFL: Tom Brady outduels Peyton Manning". Toronto: The Associated Press.
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SOURCE ProEnergy Towel