ProfNet Experts Available on Social Commerce, Workplace Forgiveness, Hearing Technology

Also in This Edition: Jobs for Writers and Media Industry Blog Posts

May 12, 2014, 13:30 ET from ProfNet

NEW YORK, May 12, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing. To receive these updates by email, send a note to with the industries you cover, and we'll add you to the appropriate edition. 

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  • Learning Forgiveness in the Business World
  • The Growing Business of Social Commerce
  • iPhone Hearing Technology


  • Assistant Editor – Mashable (CA)
  • Political Reporter – The Roanoke Times (VA)
  • Part-Time News Assistant – amNewYork (NY)


  • Media 411: Internet Trolls
  • Grammar Hammer: A Flair for Flare?
  • Taking Control of Your Book's Success: A Self-Publishing Primer


Learning Forgiveness in the Business World
Shawne Duperon
Networking, Media and Gossip Expert
Shawne TV
"Forgiveness is fast becoming a skill leaders need to thrive in business. Authentic leadership, among other things, means trusting yourself, while at the same time forgiving yourself for not being perfect. It's relinquishing control you never had to begin with."
Duperon, a six-time Emmy Award-winner and international speaker, developed the concept of authentic leadership after her video on forgiveness went viral on the Internet, with tens of thousands of viewers across the globe. An influential group of international leaders, including Archbishop Desmond Tutu, country artist Naomi Judd and author Jack Canfield, as well as businesses like Chrysler, are supporting her concept as the movement continues to grow.
Media Contact: Sue Voyles,

The Growing Business of Social Commerce
Nicole Brewer
Smocked Auctions
"Until recently, it was difficult to see a clear correlation between a business' sales and social media. But now, thanks to social commerce, we are seeing how social media conversations and comments can translate into actual sales dollars. It allows consumers to shop whenever and wherever they like, through platforms they already frequent like Facebook and Instagram. Since buying via social media simply involves typing 'sold' in the comments under a picture, it also capitalizes on already normal social media behaviors. Even better, social commerce also has the ability to utilize social media's greatest asset, its viral nature."
Social commerce (aka "f-commerce") where purchases occur on social media platforms with the customer buying an item simply by commenting "sold" under a picture, is growing quickly. Brewer is the co-founder of Smocked Auctions, one of the first and largest social commerce retailers, which boasts more than 400k fans on Facebook and is expected hit $5 million in sales this year. Smocked Auctions recently launched a collection with Southern Living magazine, the publication's first-ever licensed clothing line.
Media Contact: Cooper Smith Koch,

iPhone Hearing Technology
Dave Fabry, Ph.D.
Vice President of Audiology & Professional Relations
Starkey Hearing Technologies
"About 48 million adults in the United States have some degree of hearing loss and at least 1.4 million children (18 or younger) have hearing problems. Research estimates that the total number of people suffering from hearing loss of more than 25 dB will exceed 700 million worldwide by 2015. Teenagers run the risk of serious long-term hearing problems caused by excessively loud music or other loud noises. But parents are not aware of the risks and seldom talk to their kids about it, according to an American study. At age 65, one out of three people has a hearing loss and for the next 15 years, boomers will be turning 65 at a rate of about 8,000 a day or 1.5 million per year. A study 'The Impact of Untreated Hearing Loss on Household Income' revealed that untreated hearing loss results in a loss of income per household of up to $12,000 per year, depending on degree of hearing loss. For the group with the most severe hearing losses (10 percent of the total), the income differential between the aided and unaided groups is $31,000 a year. For the 24 million Americans with untreated hearing loss, this equates to $122 billion in lost income, due to underperformance on the job."
Dr. Fabry is available to discuss the signs of hearing loss, prevention and new technology, including the new made for iPhone hearing aid. Starkey Hearing Technologies has collaborated with Apple on a made for iPhone hearing aid. Halo is a high-tech hearing aid compatible with the iPhone, iPad and iPod. FaceTime, phone calls, music, videos and more stream directly into hearing aids with pristine sound quality – no background buzzing and whistling. Dr. Fabry is available to speak to the features and benefits and also available to demo the product. His prior positions include research audiologist at Walter Reed Army Medical Center, chief of audiology at the Mayo Clinic in Rochester, Minn. and chief of audiology at the University of Miami Miller School of Medicine. He has published more than 50 articles in peer reviewed journals and he is past president of the American Academy of Audiology, from which he received the Distinguished Service Award in 2009.
Media Contact: Natalie Howell,


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Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at

  • MEDIA 411: INTERNET TROLLS. Don't you love those internet trolls who always have something to say? Yeah, didn't think so and neither do many media organizations. What other strategies can you think of to curb the trolls? Evelyn Tipacti explores:
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