ProfNet Experts Available on Tax Reform, Marketing Strategy, More

NEW YORK, Oct. 2, 2017 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

• Tax Reform Plan Makes C Corporations More Appealing
• Smart and Not So Smart Marketing Strategies
• What Every First-Time Tech CEO Should Know
  

MEDIA JOBS

• Digital Financial Journalist – Investor's Business Daily (CA)
• US Social Media Journalist – Financial Times (NY)
• Reporter, Spot News  – The Wall Street Journal (NY)

OTHER NEWS & RESOURCES

• Convert Your Broadcast Voice to Print: 5 Tips From a Former TV Reporter
• 2017 Global Social Journalism Study
• Blog Profiles: Whiskey Blogs

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EXPERT ALERTS:

Tax Reform Plan Makes C Corporations More Appealing
Nathan Smithson
Tax lawyer
Jackson Walker LLP in Dallas
"The reduction under the proposed Republican tax reform plan of the top corporate tax rate from 35 percent to 20 percent could certainly lead to a renewed interest in C corporations. An investment in a corporation is subject to two levels of federal income taxation – once at the corporate level, and then again when a distribution is made out of the corporation to the investor. The proposed 20 percent corporate tax rate would make this investment far more palatable. The plan also lowers rates for partnerships and LLCs. However, investors and business owners who do not want to subject themselves to the more complex partnership tax rules – including paying taxes on their share of entity-level income – may now want to convert their entities to corporations. An original investment in stock of a qualifying small business corporation can be sold tax-free if held for five or more years. A drop from a 35 percent to a 20 percent rate may make this type of investment a no-brainer for investors looking to minimize their overall taxes on corporate income."
Contact: Kit Frieden, [email protected] 

Smart and Not So Smart Marketing Strategies
Jose Palomino
CEO
Value Prop Interactive, Inc.
Malvern/Philadelphia, PA
A smart marketing strategy is centered around strong value propositions, innovative sales strategies and sales/marketing alignment, and sales messaging, which if done correctly, can give you an advantage in the marketplace. Says Palomino: "Everything within your company -- from your mission statement to marketing plans to social media strategy -- must inform and support your value propositions … Perhaps the best solution to dealing with disruptors is to know your market and customers so well that your company is the one introducing 'disruptive' solutions into the marketplace."
Palomino has held management, technology, sales, and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. He holds an MBA from Villanova University, serves on the board of The Entrepreneurs' Forum of Greater Philadelphia and is a Vistage International Speaker. His latest book, Strategic Propositions: Observations On Smart And Not So Smart Marketing - And Why It Should Matter To Growing Companies, also covers the topic of marketing strategy. Palomino is available for comment in English and Spanish.
Website: www.ValueProp.com
Interviews: https://valueprop.com/strategicpropositions/
Contact: Richard Bailey, [email protected]

What Every First-Time Tech CEO Should Know
Greg Stock
CEO
Zenoss, Inc.
Austin, Texas
Building a solid company culture is an ongoing process, and tackling it with the right mindset can set a company up for long-term success. Says Stock: "Culture is a daily discipline: If you think company culture is something you do at a quarterly offsite, think again. Plan on working on it daily. The cornerstone is not having fun or being 'start-uppy,' the cornerstone is winning. Build your culture around winning."
With over 20 years of executive level experience with high-growth companies, Stock is available to speak about executive-level leadership, how to make hard choices in business, and lessons for success new executives can learn, based on his long career of successfully building companies as CEO. His current company - Zenoss Inc. - is one of Forbes' Best Enterprise Startups and CEOs to Work For (2016) and Best Cloud Companies and CEOs to Work For (2015). Stock firmly believes a business person needs to be fit in both mind and body, so he finds time for adventure races and other fitness efforts, fosters dogs, plays ukulele, and spins around the office on a hoverboard to save time and keep his mind sharp.
Website: http://www.zenoss.com
Contact: Alison Guzzio, [email protected]

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

• Digital Financial Journalist – Investor's Business Daily (CA)
• US Social Media Journalist – Financial Times (NY)
• Reporter, Spot News  – The Wall Street Journal (NY)

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at [email protected]

• Convert Your Broadcast Voice to Print: 5 Tips From a Former TV Reporter. Today, journalists, bloggers and all variations of content creators must be able tell their stories in all formats. But this transition isn't always easy. Here are some lessons to develop your print voice: http://prn.to/tvtowriting
• 2017 GLOBAL SOCIAL JOURNALISM STUDY.  It's the sixth in a series of studies published by Cision that survey and chart changes in how journalists use social platforms. The study also closely examines problems social media has created for the industry (Read: Battling fake news and the increased focus on speed vs. analysis): http://bit.ly/2ymJCiM  
• BLOG PROFILES: WHISKEY BLOGS. Each week, PR Newswire's Audience Relations team selects an industry/subject and profiles a handful of sites that do a good job with promoting and contributing to the conversation. This week, they look at whiskey blogs: http://prn.to/whiskeyblogs

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