Proformative Announces New World-Class Speakers at ProformaTECH 2014 Keynote Speaker AT&T CFO John Stephens Highlights Agenda, Joins Full Slate of Educational Sessions Focused on Leadership Strategies, Driving Transformational Change Through Corporate Finance Technology

SAN JOSE, Calif., Jan. 7, 2014 /PRNewswire/ -- Proformative, the pioneering leader in Enterprise Social Procurement™ for the office of the CFO, today announced newly added world-class speakers for ProformaTECH 2014—the premier technology conference for senior corporate finance-related executives—which will be held at the Venetian Las Vegas on February 13, 2014. Highlighted by keynote speaker John J. Stephens, senior executive vice president and chief financial officer of AT&T Inc. (NYSE: T), the event will feature CFOs and renowned subject matter experts who will share insights and advice on how leading organizations are leveraging technology to re-invent their corporate finance operations and enterprises, drive new growth, shrink operating costs, and discover new sources of competitive advantage.

Offering a unique opportunity to uncover strategies and emerging technologies that enable senior corporate finance executives to realize their operating visions, ProformaTECH 2014 combines educational sessions, best practices and expert advice with a showcase of real-world applications across multiple technologies and industries. Sharing their collective experience and expertise from across a diverse range of organizations—from industry leading companies to analyst firms to non-profit and governmental entities—presenters will include CFOs and thought leaders from the American Institute of CPAs (AICPA), the American Productivity & Quality Center (APQC), Easter Seals New Jersey, The Financial Executives Networking Group (The FENG), Global Healthcare Alliance, GuideStar, KPMG, Intacct, Marketing Associates LLC, Mosaica Education Inc., NetSuite, Papa Murphy's, Proto Labs, Quest Diagnostics, State of Nevada, Ventana Research, and ZestFinance, among others.

John Stephen's keynote address—entitled "From Frustration To Fantastic: A CFO's Journey To Deliver World Class Results Using Finance Technology"—will detail how AT&T successfully leveraged finance technology to deliver significant value throughout the enterprise. "Technology plays a critical role in AT&T's financial planning and reporting," commented Stephens. "Innovation has helped us streamline AT&T's financial ecosystem. So today we have an improved ability to respond to changing business conditions and anticipate customer needs." AT&T's finance team is credited with helping to transform AT&T into a leading telecommunications provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. "I'm delighted to be the keynote speaker for ProformaTECH 2014 and I look forward to sharing insights from my two decades at AT&T with my peers in the corporate finance community," Stephens added.

The only practitioner-driven conference designed specifically for the CFO and the office of finance, ProformaTECH 2014 offers this highly selective and influential constituency a place to learn and collaborate with peers facing similar challenges in a "noise-free" environment. The conference's meticulously curated agenda was designed to give attendees practical advice and actionable insights—from roadmaps to best practices to implementation strategies—as they analyze the risks and benefits of investing in corporate finance-related technologies.

ProformaTECH 2014 features 20 educational sessions in four conference tracks: Operational Advantage; Managing Change; Financial Technology Landscape; and Change Anticipation and Readiness—with interactive co-presented sessions ranging from "Where and How to Make Your Best Finance Technology Bets" to "Building the Business Case for Technology." The event will be capped by a CFO Panel Discussion—entitled "Building the Right Compass: Managing the Ever Changing Landscape of Finance and Broader Corporate Technology"—that will delve into some of the most pressing topics facing corporate finance leaders today.

"More than ever before, technology is playing a leading role in transforming not only corporate finance operations, but also broader changes throughout the enterprise, from driving new process innovation to re-shaping corporate strategy," commented Proformative co-founder and CEO John Kogan. "ProformaTECH represents a truly unique opportunity for corporate finance executives to get up to speed on the most important technologies that are driving this innovation, as well as to understand the full range of considerations, pitfalls, and opportunities that they present."

ProformaTECH 2014 also offers attending CPAs and treasury professionals up to 10 CPE and 10 CTP/CCM credits through NASBA and the Association for Financial Professionals (AFP), respectively. For additional peer networking opportunities, optional events are available for attendees including a welcome reception and pre-event workshops on February 12, and an exclusive golfing outing at Bear's Best golf course on February 14. For a limited time, early bird pricing is available for pre-registrants at only $350, representing a steep discount from the regular full rate of $899. For more information please visit: www.proformative.com/technology-conference/.

About Proformative

The largest and fastest-growing online community and resource for the office of the CFO, Proformative is the pioneer in Enterprise Social Procurement™, a peer-driven community model enabling corporate finance professionals to make smarter, more informed purchasing decisions for complex enterprise products and services. Based in Silicon Valley, CA, Proformative reaches more than a million corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of nearly 50,000 community members.

Enterprise Social Procurement is a trademark of Proformative.

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SOURCE Proformative



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