Proformative Launches Talent Sourcing Service Targeted at CFOs, Senior Corporate Finance Professionals New Recruiting Service Leverages Niche Expertise, Reach of Largest Online Community of Corporate Finance Leaders to Offer Cost-Effective Alternative to Traditional Recruiting

SAN JOSE, Calif., June 27, 2013 /PRNewswire/ -- Proformative, the pioneering leader in Enterprise Social Procurement™ for the office of the CFO, today announced the launch of the Proformative Talent Sourcing Solutions, a new consulting service targeted to companies seeking to recruit senior corporate finance, accounting, and treasury talent. In conjunction, the company also launched Proformative Careers Channel, a resource providing exclusive career management, job search, and networking content for the largest online community of CFOs and corporate finance-related professionals.

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"What differentiates Proformative Careers from other related career sites is our exclusive focus on the corporate finance function, which enables our peer-to-peer community to explore topics and share knowledge with far greater breadth and depth than any other resource on the web," commented company co-founder and CEO, John Kogan. "Similarly, this singular functional focus uniquely positions us to help companies with the time-consuming and challenging process of recruiting high-quality senior finance talent in a highly efficient and effective manner."

The company's new consulting service, Proformative Talent Sourcing Solutions, was developed in direct response to feedback from community members seeking more innovative and cost-effective methods of acquiring corporate finance talent. With the new service, Proformative partners with clients to develop a customized search plan for each position as well as manages the entire talent acquisition process—from needs assessment to sourcing and screening candidates.

Leveraging a reach of more than 600,000 corporate finance and related professionals at companies ranging from start-ups to the Fortune 500, Proformative's Talent Sourcing Solutions capitalizes on the company's specialized experience, social capital, and deep understanding of the corporate finance community. In an article on the effectiveness of niche career sites, US News and World Report states that "industry-specific sites are more useful" and "applicants from niche sites tend to be more qualified—because their skill set more often matches what the employer is looking for." Similarly, a recent article by recruitment sourcing experts SourceCon states that, "A purpose-built community, such as one specifically targeted to finance professionals, is clear on its intent and the market it serves. As a result, recruiters waste less time on candidates who are not the right fit for their positions."

Proformative Talent Sourcing Solutions offers companies seeking corporate finance talent a significantly more cost-effective value proposition relative to services offered by traditional recruiting firms. The new consulting service is headed by Proformative's new Vice President of Global Talent Management, Jason Buss—a recognized subject-matter expert with deep experience in the financial services industry—who works directly with clients to deeply understand their specific needs and key success factors, in order to develop customized search strategies and ensure client satisfaction.

"Given the competitive landscape for finance talent and the niche skills we target, we were thrilled to be able to engage with Proformative's Talent Sourcing Solutions," commented Vice President of Product Management and Solutions Marketing of Planview, Louise K. Allen. "We were impressed with every candidate Proformative offered and their approach to recruiting, as well as the quality of client service, was simply outstanding. Proformative will be our first call for future recruiting needs."

The Proformative Careers Channel features exclusive articles, job postings, and other free resources offering insight and advice on topics ranging from working with recruiters to salary survey data. In addition, the resource provides a growing number of career-related Q &A threads contributed by community members to Proformative.com, which boasted more than 500,000 unique visitors in the last year, as well as more than 60,000 users who have visited the site at least 25 times.

Proformative's new career resource will also include an ongoing series of career management webinars to help members advance their careers. The first webinar—entitled "Build Your Personal Brand and a Competitive Advantage with Social Media"—is scheduled for July 2, 2013.

About Proformative
The largest and fastest-growing online community and resource for the office of the CFO, Proformative is the pioneer in Enterprise Social Procurement™, a peer-driven community model enabling corporate finance professionals to make smarter, more informed purchasing decisions for complex enterprise products and services. Based in Silicon Valley, CA, Proformative reaches more than 600,000 corporate finance and related executives at companies ranging from start-ups to the Fortune 500 and is comprised of more than 35,000 community members.

Enterprise Social Procurement™ is a trademark of Proformative.

SOURCE Proformative



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