Insight # 2: Mobile Reigns. Mobile will keep growing annually by 18% reaching $74.9 billion in 2018. Meanwhile, consumers are switching from public social network pages to messaging apps like WeChat, WhatsApp, Viber, and Snapchat. It means we can anticipate brand-new opportunities for paid media on mobile messaging apps.
Insight # 3: Programmatic Cross-Device Optimization. Programmatic will move towards creating connected experiences across channels and devices transforming it all into one mighty "programmatic superchannel".
Insight # 4: It's not getting any cheaper. Due to evident shift towards dynamic CPMs (dCPMs), successful fraud elimination, optimized viewability, ongoing rise of header bidding and more sophisticated adoption of artificial intelligence programmatic display advertising prices are to increase by 15-20% by 2018.
Insight # 5: The Launch of AMP HTML. Google's Accelerated Mobile Pages and Facebook's Instant Articles are promising to improve the performance of the mobile web, introducing fast-loading lightweight webpages. What does it mean for publishers? Obviously, new monetization opportunities within this sharpened framework.
At the end of the day what matters is your ability to adjust to ever-changing MarTech industry.
2017 is promising to be an exciting year for programmatic.
CONTACT: Irina Kovalenko 646-369-1384, email@example.com
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/programmatic-advertising-key-trends-2017-300375371.html
SOURCE Smarty Ads