"DoubleVerify was able to quickly deliver a solution that addresses the demands of our advertisers around an issue that is spreading at a fast pace," said Julius Ramirez, Senior Director, Business Development at Turn. "Marketers trust us to provide access to high-quality, viewable and brand-safe inventory. Fake news sites have the potential to exploit sensationalism and pollute the brand equity that our customers look to Turn and our partners to guarantee."
"Ads delivered on fake news sites have the potential to not only waste media dollars but tarnish brand equity," said Sheli Steinberg, Director, Global Partnerships at MediaMath. "We are working closely with DoubleVerify to ensure that brands are only showing up on sites that are consistent with their marketing goals and that augment their total brand strategy."
"As advertisers increase their investment behind programmatic advertising they expect the quality of the media to follow," said Wayne Gattinella, DoubleVerify CEO. "DoubleVerify's unique data tools enable our programmatic partners to deliver the highest levels of brand safe, fraud free, highly engaging media to their advertising clients."
The solution is currently available to all major programmatic buying platforms enabling advertisers to avoid these sites as part of their pre-bid screening efforts.
DoubleVerify (DV) is the marketing technology and services company that authenticates the quality and performance of marketing investments across digital and social platforms. DoubleVerify authenticates the quality of digital media for the world's largest brands, and publishers alike. The DV Authentic Impression® delivers a precise and holistic view of value across media placements, consumer engagement and consumer profiles. Since 2008, DV has been focused on building a better industry and driving results for hundreds of Fortune 500 companies. Learn more at doubleverify.com.
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