PROJECT Brings Fashion Consciousness and Digital Experiences to the Las Vegas Show

Feb 11, 2016, 19:09 ET from PROJECT Las Vegas

LAS VEGAS, Feb. 11, 2016 /PRNewswire/ -- On the heels of the East Coast edition of PROJECT New York, the show is now heading west to Las Vegas with a strong offering of Fall/Winter collections exhibiting at PROJECT Las Vegas, THE TENTS, THE COLLECTIVE, DESIGNER COLLECTIVE, PROJECT WOMENS and POOLTRADESHOW. The ever-expanding show will begin on Tuesday, February 16th and run until Thursday, February 18th, providing a unique experience for editors, buyers and retailers.

Each season, PROJECT Las Vegas brings together inspiration-seeking industry leaders from across the globe looking for what's next in fashion. "When designing this show, our focus was on pushing the boundaries with fashion. The collections and brands exhibiting this year will share their creativity and individuality with attendees and provide a new perspective on menswear and womenswear," stated Tommy Fazio, President, Fashion Director.

As new designers make their debut this season, collections from Lacoste, Private White V.C., Bugatti, Superdry. and Craft Atlantic bring their expertise to the showroom floor. Both emerging and iconic brands is what makes PROJECT a truly unique atmosphere for those in attendance.

"Throughout the years, there have been many noteworthy designers I've had the pleasure of working with but I am excited to see so many new brands take the floor in 2016. The Las Vegas edition of PROJECT always brings together the right mix of people, apparel and energy to make it a success," said Erik Ulin, President of Men's for UBM Fashion Group.

Additionally, PROJECT has partnered with WGSN, the world's leading trend authority, to curate "The Edit," PROJECT's signature trend report, in order to educate buyers and retailers on navigating key trends for the season.

WGSN will also hold a panel at PROJECT entitled, "The Future of Menswear," which will bring together some of the industry's most knowledgeable minds to have an in-depth dialogue to explore the continual development of the contemporary menswear market along with discussing its current state and future outlook. 

Guest panelists include:

  • Eric Jennings, VP and Fashion Director, Menswear, Home, Gifts & Beauty, Saks Fifth Avenue
  • Greg Shugar, Founder of Tie Bar
  • Luis Fernandez, Creative Director, Craft Atlantic
  • Alex Badia, Men's Fashion Director, WWD
  • Josh Peskowitz, Founder of Magasin
  • Volker Ketteniss, Director of Menswear, WGSN

"I am very excited about the WGSN and PROJECT partnership and the opportunity to bring the latest menswear trends to life with The Edit on the show floor. Men's attitudes towards fashion and retail are changing rapidly and the PROJECT shows are a fantastic platform to engage with the evolving retail and fashion audience," said Volker Ketteniss, Director of Menswear, WGSN.

WGSN will also be showcasing their data product Instock in Las Vegas. Instock is a powerful retail analytics and comp shopping platform providing market-leading intelligence to empower buying and merchandising decisions. Trends presented by WGSN will include Artisan, New 50s Americana, Smart Denim, Street Sharp, Urban Utility and Winter Nautical.

Additional noteworthy partnerships and initiatives at PROJECT include:

  • THE TENTS, a curated environment, will present fashion in an elevated environment focused exclusively on dual-gender labels within the luxury market. Brands include Ty-LR, Whyred, Belstaff, David Hart and Max & Chester.
  • THE WORKROOM created with young designers in mind to give them the room and space to grow and curate.
  • The Park Showroom is the premiere multi-line lifestyle showroom specializing in men's and women's contemporary fashion. Brands include Kardo, Joln, Terracomo and Roamers & Seekers.
  • As a curated area within PROJECT, the DESIGNER COLLECTIVE, highlights like-minded, established contemporary menswear brands who are first time exhibitors within the PROJECT community. The section showcases full gamut with brands including Southern Tide, PVH neckwear, Ike Behar and Zanetti.
  • The #BloggerPROJECT, curated by Marcus Troy, will return to Las Vegas to celebrate digital media and fashion coinciding as one. Through the #BloggerPROJECT, brands are connected with the right bloggers and form relationships that continue to develop after PROJECT. In addition, bloggers will host their semi-annual #BloggerPROJECT Awards that recognize the best brands at the show. Winners will be announced on the last day and receive a prize courtesy of Moët & Chandon. Notable categories consist of Best Accessories – Men's, Best Collection – Women's, Best of THE TENTS and Blogger Favorite.

Bloggers participating in this year's #BloggerPROJECT include:

Marcus Troy 

•Ari Romero

Jeremy Mitchell 

Naskademini  

•Rob Mangano

•Michelle Madsen

Denny Balmaceda

•Steven Onoja 

•Katie Arnold

Eli Infante

•Talun Zeitoun

Gabrielle Lacassa

•Jamal Jackson

Tommy Lei

Ania Bonieck

Mustafa Kacar

Travis White 


  • Spin My Planet, an innovative photography service, allows users to bring their photos to life via their phone. By simply downloading the Spin My Planet app and swiping a finger over the image, users add movement and life to their photo.
  • PROJECT's very own Music Director DJ Lindsay Luv will be back to spin on the ones and twos in the Music Lounge. Lindsay will also curate the PROJECT Show Sound Spotify Channel for listening fans for the first time. Music lovers can follow Lindsay's musical melodies on Twitter at @LindsayLuv.

Details regarding PROJECT Las Vegas' 2016 shows are as follows:

PROJECT WOMENS

  • PROJECT WOMENS is highlighting the most coveted looks within the sustainable fashion sector. Those in attendance should be on the look out for the Conscious Collections sticker on booths and the showcase located near the main entrance of PROJECT WOMENS which will offer trends from brands that practice sustainable and ethical methods. Brands participating in the Conscious Collections Showcase include: Bauxo, Half United, Liberty Garden, Me to We and N: Philanthropy.
  • Be sure to preview the 2016 Spring & Summer Collection for S'Well, the beautiful stainless steel water bottles that keep drinks cold for 24 hours. Located in the FLEX Lounge, S'Well will keep you hydrated with your own custom PROJECT exclusive water bottle while you tour the showroom floor.
  • PROJECT WOMENS will introduce its first PROJECT WOMENS exclusive show bag provided by Dolce Vita. Those interested in owning a bag or would like to grab one for a #DolceVitaBabe as a post-Valentine's Day present may pick one up at the show.

POOLTRADESHOW

  • At the intersection of art, design and commerce is the POOLTRADESHOW. Specifically designed for the boutique market, this show offers collectively curated designs in an intimate setting. With the business owner in mind, POOLTRADESHOW offers Cash & Carry, the only section at MAGIC that allows point of purchase sales and wholesale ordering. Stop by Cash & Carry to fill your orders, and your closet back home. Brands include Jeffrey Campbell, American Apparel and Desert Moon.

THE COLLECTIVE

  • THE COLLECTIVE is the culture of men's fashion showcasing everything from classic collections to lifestyle-driven apparel and this year, THE COLLECTIVE is going digital:
    • THE COLLECTIVE is the culture of men's fashion showcasing everything from classic collections to lifestyle-driven apparel and this year, THE COLLECTIVE is going digital by introducing its debut social media profiles @TheCollectiveShow on Instagram and @TheCollectiveLV on Twitter. Through these social media accounts, viewers can check for important updates, stories, inspiration and more from THE COLLECTIVE. Additionally, THE COLLECTIVE will officially launch its Brand Book that provides viewers a sneak peak of the brands they will be seeing on THE COLLECTIVE show floor. To view the brand book, simply visit: www.thecollectivebrandbook.com. Brands exhibiting at THE COLLECTIVE include Akademiks, Barbie, Vintage Leather, Rocawear and BCBG.

ABOUT PROJECT | Held bi-annually in New York and Las Vegas, PROJECT is the world's preeminent contemporary fashion trade event, encompassing men's, women's, accessories and footwear brands within PROJECT Vegas, PROJECT Women's, THE TENTS, PROJECT New York and PROJECT SOLE New York. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com.

ABOUT WGSN | WGSN is a global foresight business. Our experts provide deep insight and analysis of consumer, fashion and design trends. We inspire our clients to plan and trade their range with unparalleled confidence and accuracy. Together, we Create Tomorrow. WGSN is part of WGSN Limited, comprising of market-leading products including WGSN.comWGSN Lifestyle & InteriorsWGSN INstockWGSN StyleTrial and WGSN Mindset, our bespoke consultancy services.

 

SOURCE PROJECT Las Vegas



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