Prominent Digital Advertising Executive Andrew Kraft Joins AppNexus as Vice President of Business Development
Kraft Brings Exceptional Relationships, Expertise Across Advertising Ecosystem
NEW YORK, Feb. 13, 2012 /PRNewswire/ -- AppNexus, the world leader in real-time advertising technology, announced today that Andrew Q. Kraft, an experienced and highly respected executive in digital advertising, is joining the company as Vice President of Business Development. In this newly created role Kraft will be responsible for identifying and fostering strategic partnerships within the online advertising ecosystem. He will report to AppNexus President Michael Rubenstein.
"We're thrilled to welcome Andrew to AppNexus. He brings a wealth of industry contacts, an outstanding reputation, and a strong track record as a creative deal maker, all of which will be invaluable assets to AppNexus as we grow our business," said Michael Rubenstein, President, AppNexus. "Bringing on Andrew as Vice President of Business Development is further evidence that AppNexus is building the industry's best leadership team."
Kraft comes to AppNexus from Collective where he served as Senior Vice President, AMP® Publisher Solutions. At Collective, he led business development for the company's audience management and monetization platform, working closely with both top-tier advertisers and publishers. Previously, Kraft served as Vice President Member Services and Revenue Development for the Interactive Advertising Bureau (IAB), where he gained unique insight into the business and sales functions of companies involved in the programmatic buying and selling of ads. Kraft also founded Executivity, a digital marketing and management consulting firm specializing in revenue development strategies.
"I'm excited and honored to join AppNexus' world-class team. AppNexus is transforming digital advertising by providing the technical infrastructure that empowers the ecosystem," said Kraft. "I look forward to forging relationships that will grow our partners' revenue and the industry overall as dollars continue their rapid migration into the real-time advertising space."
AppNexus experienced unprecedented growth in 2011. The number of impressions served through the AppNexus platform increased 859 percent year-over-year*. In addition, AppNexus more than doubled its employee base and opened offices in Seattle, London and Israel. The New York-based technology company is poised for an equally impressive 2012, with aggressive hiring across multiple businesses, a planned expansion of its New York headquarters, and new global offices slated to open.
* AppNexus proprietary reporting.
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative buyers and sellers of online advertising, including Microsoft Advertising Exchange, Collective and Technorati Media. Led by the pioneers of the Web's original ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers the industry's most advanced technology platform that empowers companies to build, manage and optimize their entire online advertising businesses. Based in New York City, AppNexus is backed by an outstanding group of investors including Microsoft, Venrock, Kodiak Venture Partners, First Round Capital, Marc Andreessen, Ben Horowitz and Ron Conway. For more information, visit www.appnexus.com.
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