Proper Attire® Condoms and the Keith Haring Foundation Will Commemorate World AIDS Day With Their Second Collaboration

Dec 01, 2010, 13:35 ET from Proper Attire LLC

NEW YORK, Dec. 1, 2010 /PRNewswire/ -- In honor of World AIDS Day, the Keith Haring Foundation and Proper Attire LLC will be premiering condoms for their second collaboration on December 1, 2010, at the Museum of Contemporary Art (MOCA) and Opening Ceremony boutiques. The condoms will also be available for purchase online at www.MOCA.org, www.ProperAttireCondoms.com and www.haring.com, with proceeds from the sales benefiting Planned Parenthood Federation of America.

(Logo: http://photos.prnewswire.com/prnh/20101201/NY10167LOGO )

Taking the art of protection to a whole new level, PROPER ATTIRE® condoms and the Keith Haring Foundation reinforce Haring's humanitarian message using his most vibrant and iconic imagery. Haring's dancing figures and barking dogs convey his message of life and unity. Throughout his career, Haring produced murals, sculptures and paintings to benefit hospitals, underprivileged children's groups and various community health organizations. Today, his foundation continues his work by supporting organizations that are involved in the education, research and care related to AIDS. Haring's creative work and the efforts of his foundation demonstrate what PROPER ATTIRE® condoms stand for — awareness that makes a statement.

Haring (1958–90) was a world-renowned artist of the 1980s who gained notoriety for drawing with white chalk on the black paper used to cover vacant advertising panels in the New York City subways. Haring began showing in galleries and museums all over the world and working with various public projects, making him famous for his unmistakable street and pop art, as well as his social activism. Haring eventually established a foundation before his death, which maintains and enhances his work with various children's and AIDS organizations. PROPER ATTIRE® condoms provide the perfect platform for the Foundation to promote a creative and powerful safer-sex message, while benefiting Planned Parenthood.

"The Keith Haring Foundation is a perfect partner for the PROPER ATTIRE® brand. The work Keith and the Foundation have done for the AIDS community during and after his lifetime makes him an ideal representative. This collaboration provides a platform to further promote the prevention of AIDS while celebrating Keith's life and art," said Rachel Molloy, director of the PROPER ATTIRE® brand.

Planned Parenthood Federation of America created Proper Attire LLC and the PROPER ATTIRE® condom to promote safer-sex practices by making condom use desirable and fashionable. About one person in the U.S. contracts HIV every 10 minutes. Every year in the U.S., more than three million unintended pregnancies, and 19 million new cases of sexually transmitted infection occur. PROPER ATTIRE® condoms not only are FDA-tested, but undergo thorough quality testing by the manufacturer and independent laboratories, making them dependable and effective.

Planned Parenthood is the nation's leading sexual and reproductive health care advocate and provider. Planned Parenthood® affiliates operate more than 825 health centers nationwide, providing medical services and sexuality education for millions of women, men, and teenagers each year, including people with HIV/AIDS and LGBTQI individuals and communities. For further information about Planned Parenthood, visit www.plannedparenthood.org.

Keith's altruistic goal is continued through the launch of Keith Haring by PROPER ATTIRE® condoms. For more information on Keith Haring please visit www.haring.com.

SOURCE Proper Attire LLC



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