CHICAGO, Sept. 6, 2011 /PRNewswire/ -- Scott Davis, Chief Growth Officer of Prophet, and a popular commentator and public speaker on brand and marketing strategies and leadership issues, is now a guest contributor to the CMO Network on Forbes.com.
Davis, who formerly wrote a column for the CMO Strategy section of Ad Age, will focus on issues raised in his last book: "The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders" (Jossey-Bass, 2009).
"The Shift" looks at the skills and mindsets that marketing leadership must develop to evolve into the kind of visionaries that can effectively drive growth and success in a dramatically changing business environment. Davis' posts to Forbes will explore how and where these shifts are being evidenced.
"Every day, we see examples of senior marketers who are stepping outside of their traditional marketing roles in order to ensure that marketing is effectively fulfilling its role in meeting the business imperative," said Davis. "These visionaries need to be recognized as an inspiration for others, in real time."
Davis has written two other books about brand, Brand Asset Management and Building the Brand Driven Business (both published by Jossey-Bass). He also is frequently quoted in the business press.
Prophet (www.prophet.com) is a strategic brand and marketing consultancy that helps its clients win by delivering inspired and actionable ideas.
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