ProspectsPLUS! Releases Big Data Targeting Tool for Direct Marketers

Digital direct mail platform now offers specialty postcards templates that can be matched with lifestyle and interest data for business owners, real estate agents, and marketing managers nationwide.

Jan 20, 2016, 09:47 ET from ProspectsPLUS!

TAMPA, Fla., Jan. 20, 2016 /PRNewswire/ -- ProspectsPLUS!, INC. has developed a system that gives users the ability to build a targeted mailing list based on consumer reported interest data and customize a postcard template designed specifically for that target market.

Marketers who want to create and send direct mail online can visit ProspectsPLUS.com, choose a geographic area, and compile a mailing list based on lifestyle interests. Built into the new functionality of the site is the ability to preview a list of every property on the map or exclude selected streets or homes.

The ProspectsPLUS! Web-to-print platform for creating postcards from custom templates enables freelancers and small business owners with limited budgets the ability to connect with a specific target audience. Here are some of the new targeting selects offered on the platform:

Golfers
Boaters
Art Enthusiasts
RV Owners
Snow Skiing
Gardening
Exercise Buffs
Tennis Enthusiasts
Equestrian Fans
Home Improvement Fans

Additional demographic targeting selects include income level, gender, age, and ethnic descent. By matching lifestyle segments with custom designed postcard templates for each category, marketers can save money on direct mail costs.

With over 128 million deliverable addresses and 97.3% of US counties available users can pin point potential customers and mail to them or save the list for future use. A higher level of precision in direct mail targeting coupled with a do it yourself postcard builder challenges the "Direct Mail is Dead" mentality that some companies have adopted. These new data options allow direct mailers to only mail to people who they consider their perfect customer and save marketing dollars in the process.

To learn more about ProspectsPLUS.com and building a targeted mailing list online, visit: blog.prospectsplus.com/interest-data-targeting

About ProspectsPLUS!

ProspectsPLUS! is a direct marketing company specializing in design, print, and publishing for businesses nationwide. With an advanced web-to-print platform advertisers have the ability to create a promotional piece, choose a target market, and ship with 100% tracking.

MEDIA:

Julie Escobar
(866) 405-3641
julie.escobar@prospectsplus.com

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SOURCE ProspectsPLUS!



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