Protect-A-Bed® Launches Dream Dorm Campaign on Pinterest
College Students Encouraged to "Pin it to Win it"
CHICAGO, Aug. 16, 2012 /PRNewswire/ -- Protect-A-Bed®, the leading provider of bedding protection products that offer consumers a healthy and comfortable sleep environment, launched the Dream Dorm campaign today, to introduce its presence on Pinterest and encourage fans to interact through a "Pin it to Win it" sweepstakes.
The sweepstakes requires college students or their families to follow Protect-A-Bed on Pinterest. Participants are encouraged to pin examples of their dream dorm rooms to become eligible to win a dorm makeover.
"We wanted to have a fun and engaging way to launch Protect-A-Bed's presence on Pinterest, and make college students aware of the benefits of creating a 'Healthy Sleep Zone' in a fun way," says James Bell , CEO. "Our Pinterest followers will have a chance to win Protect-A-Bed bedding protection for healthier sleep and a new look for their dorm."
The first prize winner will receive a Student Bedding Protection Kit from Protect-A-Bed and the grand prize winner will win a Student Bedding Protection Kit plus a $500 gift card to Bed, Bath & Beyond.
To enter, students or their family members must follow Protect-A-Bed on Pinterest (www.Pinterest.com/protectabed), create a Dream Dorm board where they can pin the sweepstakes rules and their favorite Protect-A-Bed product, along with other dorm accessories. The pins must include #DreamDorm2012 and #Protect-A-Bed to be eligible. To finalize the entry, links to individuals' boards must be emailed to firstname.lastname@example.org.
The campaign began on Aug. 15 at 12 p.m. Eastern Time (EDT) and ends on Aug. 26 at 3 p.m. EDT. Winners will be announced around 3 p.m. EDT on Tuesday, Aug. 28.
Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 35 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy "Healthy Sleep Zone" while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, Health Canada, and have received the Good Housekeeping Seal. For more information, visit www.protectabed.com.
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