Protect-A-Bed® Launches Healthy Sleep Solutions Contest
Customers encouraged to share YouTube videos about benefits of better sleep
CHICAGO, Jan. 13, 2012 /PRNewswire/ -- Protect-A-Bed®, a premier provider of bedding protection products that offer consumers a healthy and comfortable sleep environment, is searching for creative videos from consumers about how a good night's sleep will help them to have a great New Year. The creators of the best video will win a weekend getaway and possibly see their concept developed as part of the next Protect-A-Bed advertising campaign.
Consumers can upload videos to YouTube from Jan. 13 until Jan. 25, and share a link to their commercial on a form on Protect-A-Bed's website. A panel of Protect-A-Bed judges will choose three finalists and the general public will be invited to vote to help select the final winner, which will be announced Jan. 31.
The grand prize includes a weekend trip for two to Chicago, near the headquarters of Protect-A-Bed. The prize includes airfare and hotel accommodations for two in downtown Chicago. The first and second prize winners will each win an iPad®.
"January is the time when many people make New Year's resolutions, one of which is to get more and better sleep," James Bell, Protect-A-Bed CEO, said. "We hope that this contest will help encourage consumers to think about the fun things they can do in the New Year when they do get better sleep."
Customers are asked to upload a video, no longer than 1.5 minutes, that communicates why getting better sleep will help them to have a great New Year. They are encouraged to be as creative as they want. Participants are also encouraged to share their videos on Facebook and Twitter and encourage their friends to vote between Jan. 25 and Jan. 29 because the video with the most channel views will win the grand prize.
"Many people get new mobile devices and video cameras for the holidays," Bell said. "After the hustle and bustle of the holiday is over, people can really enjoy their new cameras by using them to tell the world about their New Year's sleep resolution and winning a trip to Chicago."
Protect-A-Bed is based in Wheeling, Ill., a suburb of Chicago. To enter the contest, or to learn more about Protect-A-Bed and its products, visit www.protectabed.com.
Protect-A-Bed® "Healthy Sleep Solutions Contest". NO PURCHASE NECESSARY. Open to legal residents of the 50 United States or D.C. who are 18 or older at time of entry. Void where prohibited. For Official Rules, visit http://www.protectabed.com/content/ProtectABed/CustomPages/pdfs/ProtectABed_CommercialContest_OfficialRules.pdf. Contest begins at 08:01 AM EST on 1/13/12 and ends at 17:59:59 PM EST on 1/25/12. Sponsor: JAB Distributors LLC dba Protect-A-Bed®, 1500 S. Wolf Rd. Wheeling, IL 60090.
Protect-A-Bed offers consumers a complete line of protective bedding products because every mattress needs protection. Now selling in 30 countries for over 30 years, the company is a worldwide leader in mattress protection innovation. Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while protecting the mattress warranty. The company developed the proprietary Miracle Membrane® and patented BugLock® with SecureSeal® and three-sided zipper system. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, Health Canada, and have received the Good Housekeeping Seal. For more information, visit www.protectabed.com.
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