"Viewability is becoming a currency for online advertising, but at the same time bots are becoming more sophisticated and are undermining the validity of these measurements," said Asaf Greiner, CEO of Protected Media, "By detecting false viewability data that indicate that bots are at work, and then confirming that legitimate ads can be seen, we are providing a powerful combination that help bring back faith, trust and value to mobile advertising."
Inability to accurately verify the viewability of mobile ads is a growing concern for digital advertisers since mobile advertising is taking up larger portion of their budgets. According to eMarketer, mobile ad spending will grow 45% this year to reach $45.95 billion, and by 2019, mobile will represent more than a third of total media ad spending in the US. At the same time mobile ads provide additional challenges due to the different types of mobile operating systems and devices and the fact that it can take longer to render ads based on connectivity.
Protected Media's anti-fraud solution utilizes technology and sophisticated methods from cybercrime investigations to uncover bots that fake viewability. Then by providing information at the granular level about the exact position of mobile ads, Protected Media is able to confirm that legitimate ads are visible on mobile screens. In-depth reporting provides a detailed actionable data that can pinpoint exact sources of problematic traffic enabling agencies and publishers to identify all ads that aren't visible, including those that are fraudulent and impersonate viewability to maximize mobile advertising effectiveness.
ABOUT PROTECTED MEDIA
Protected Media's solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media's technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase over-all ad quality.
For more information, visit Protected Media.
SOURCE Protected Media