LONDON, March 23, 2016 /PRNewswire/ -- Factors such as acceleration in the global production, high disposable income, changing lifestyles in emerging countries such as China and India, rising Internet penetration, and Internet shopping have increased the need for using packaged products. This in turn stimulated the demand for protective packaging as it is required to prevent damages to products during handling, storing, and transporting through the supply chain.
The bigger players in the market have a strong distribution network across the world and the financial strength to sustain them. The same cannot be said about new entrants in the market. For the protective packaging market, it is essential to have a strong distribution network to enable timely delivery of the product to customers, whenever needed as well as implement all rules & regulations set by several regulatory bodies.
The players in the global protective packaging market are well-established. It is very difficult for new players to enter the market and compete with established players. Even end users prefer products from established players, rather than the new ones.
Increasing disposable incomes of people in developing countries, rising e-commerce industry, and the rising consumer expectation of having securely packaged products drive the growth of the protective packaging market. There are certain factors prevailing in the market that hinder its growth, such as stringent rules & regulations in the protective packaging and the growing environmental concerns.
The global protective packaging market is marked with intense competition due to the presence of a large number of both, big and small firms. New product launches, mergers & acquisitions, and partnerships & expansions are the key strategies adopted by market players to ensure their growth in the market. The key players in the market are Smurfit Kappa Group plc (Ireland), RockTenn Company (U.S.), Sealed Air Corporation (U.S.), Sonoco Products Company (U.S.), Huhtamaki OYJ (Finland), DS Smith Plc (U.K.), Pregis Corporation (U.S.), Pro-Pac Packaging Limited (Australia), Storopack Hans Reichenecker GmbH (Germany), and The Dow Chemical Company (U.S.). In this report, the global protective packaging market is segmented into material, product type, function, application, and region.
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