DUBLIN, October 3, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Market for Proximity Marketing - Global Forecast to 2022" report to their offering.
The proximity marketing market is expected to be worth USD 52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022.
The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
The high growth rate of the BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. Bluetooth beacon manufacturers are developing software apps for beacons and also manufacturing beacon devices. This high growth is also attributed to the high investments in the technology by APAC countries such as China, India, and South Korea.
North America held the largest share of the proximity marketing market in 2015. North America being technologically advanced and developed is a leading market for the cutting edge technology which is used in the advertisement sector. It is one of the largest contributors to IoT in the retail market owing to the retail revolution in the region. The increasing smartphone penetration, availability of mobile Internet, increasing use of mobile applications and mobile web, and introduction of 4G network by the carriers are some of the factors driving the proximity marketing market in North America.
APAC is one of the potential markets for proximity marketing globally and is expected to grow at the highest CAGR during the forecast period. The rising adoption of smartphones and mobile Internet in APAC would make proximity marketing an ideal communication channel to reach maximum customers.
For related information on this topic, please check out our recent blog "5 Technologies Shaping the Future of Advertising".
- Apple Inc.
- Bluvision, Inc.
- Estimote Inc.
- Google Inc.
- Inmarket LLC
- Microsoft Corporation
- Proxama PLC
- Qualcomm Inc.
- Scanbuy Inc.
- Swirl Networks Inc.
- Zebra Technologies Corporation
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 Industry Trends
7 Market, By Location
8 Market, By Technology
9 Market, By Hardware
10 Market, By Software
11 Market, By Service
12 Market, By Application
13 Proximity Marketing Market, By Geography
14 Competitive Landscape
15 Company Profiles
For more information about this report visit http://www.researchandmarkets.com/research/h97x92/market_for
Research and Markets
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SOURCE Research and Markets