SEATTLE, Nov. 4, 2016 /PRNewswire/ -- PRR, Inc., a full-service communications firm, won six awards at the MarCom Awards, an international awards competition that recognizes outstanding creative achievement by marketing and communication professionals.
"We are proud to be recognized with six different awards for the hard work and creativity that our team puts into each of our clients' projects," said Mike Rosen, PRR, Inc. managing principal. "We are honored to serve such a broad spectrum of clients, who in turn serve the greater good."
PRR won gold with the following clients and campaigns:
- WA State Public Transportation Plan Video for the Washington Department of Transportation.
PRR developed the video with WSDOT to help promote the Washington State Public Transportation Plan during the public review period. The purpose was to engage individuals, organizations and communities in an effort to educate them about public transportation and obtain relevant feedback to influence the plan. The video highlights the people who use public transportation and all of the available modes.
- You Don't Know Squatch Mockumentary for the City of Shoreline.
PRR developed the "Surprised by Shoreline" campaign for Shoreline, with the "You Don't Know Squatch" tagline playing on the popular phrase. PRR introduced Squatch, a friendly Sasquatch who wants to let people know that he hasn't been in hiding at all. He's just been happily living in an equally well-kept secret: Shoreline. Seeking to educate the greater Seattle region about the benefits of the city just a few miles to their north, activities included market research, a microsite, a short mockumentary film, and other marketing materials and promotions.
- Corvias Print Creativity Design for Corvias.
The Corvias Clean Water Partnership May 2016 Progress Report highlights the economic and community benefits of the Clean Water Partnership in Prince George's County, Maryland. Dynamic infographics, project information and statistics, and compelling community photos make the impacts of green stormwater infrastructure tangible for schools, local businesses, and other stakeholders. With the Progress Report, PRR brought the wide-reaching benefits of the project to life – showing how the work is supporting a thriving and dynamic Prince George's County.
PRR won platinum with the following clients and campaigns:
- Can't Reach It, Can't Use It Video for the Seattle Department of Transportation.
PRR worked with the Seattle Department of Transportation (SDOT) to create a series of humorous ads aimed at reducing distracted driving. The message to put down our phones while driving isn't new. However, reports are showing that the current, most prevalent approach of using fear to scare people into changing behavior isn't working. So PRR and SDOT decided to use humor and fun to reach their audiences.
- Elizabeth River Tunnels Marketing/Promotion Campaign for Elizabeth River Crossings.
The campaign was aimed at highlighting the Project's purpose and benefit in the Hampton Roads, Virginia, region. The ERT Project's construction success was evident, but the Project's community involvement and positive impact to the local economy was not fully understood by the Hampton Roads community. To illuminate these benefits, the Project team developed a two-phased approach to highlight the economic growth, jobs and community involvement brought about by the ERT Project. The "Real People. Real Facts." campaign along with the "Did You Know" campaign launched and together helped shed a more positive light on an otherwise disliked regional project.
- Teen Vaping Prevention Research to Inform Health Promotion Messaging for Public Health- Seattle and King County.
PRR, on behalf of Public Health-Seattle & King County, completed a study to learn what messages and mediums work best for teen vaping prevention. In addition to teen vaping prevention strategies that are of interest to the public health community, the study also offered takeaways for marketing and PR professionals for how to communicate to teens.
MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants. MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
Established in Seattle in 1981 to provide clients with creative communications solutions, PRR has steadily gained a reputation for consistent, award-winning work and exceptional customer service. Over the years, we expanded into a broad-based integrated communication practice using research, public relations, public involvement, public affairs, advertising, design and marketing. . PRR has offices in Seattle, WA; Washington, D.C.; Baltimore, MD; Portland, OR; Austin, TX; and Norfolk, VA.
PRR is a federally certified Disadvantaged Business Enterprise (DBE) and Small Disadvantaged Business (SDB). We hold a variety of Woman-owned Small Business Enterprise (WBE/SBE) certifications across the country, including State of Washington, District of Columbia, California, Georgia, Oregon, Texas, and Virginia.
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SOURCE PRR, Inc.