ATLANTA, June 26, 2012 /PRNewswire/ -- The July monthly luncheon of the Georgia Chapter-Public Relations Society of America (www.prsageorgia.org) will be a conversation with Pat Henry, founder and chairman, and Dan Carroll, director, media relations of Dragon*Con.
Dragon*Con has grown from a small, niche gathering to a major annual attraction in Atlanta, drawing devoted sci fi fans and mainstream families alike. The convention runs thousands of hours of programming for fans of science fiction, fantasy, comic books and other elements of fan culture.
Attendees will hear how this largely volunteer organization has remained authentic to its core audience while appealing to a broader base of sponsors, media and parade and event attendees.
This luncheon will be a deep dive into how Dragon*Con ensures consistency of message across all platforms.
Prior to the luncheon, there will be a morning seminar on reaching "digitally disconnected" employees.
Email has become the go-to tool for communicating internally, but how can you target colleagues who don't have a company email address? How do you make sure all employees representing your brand or organization are getting the right messages?
Reaching the "digitally disconnected" takes creativity, persistence and a variety of media, both online and offline.
Our expert panel shares success stories that will help you reach the digitally disconnected in a manner that resonates with them.
Seminar, 9:15 a.m. Registration, 9:30 to 11 a.m., Seminar
Luncheon, 11:30 a.m. Registration, Noon - 1 p.m., Lunch and Program
Location: Maggiano's-Buckhead, 3368 Peachtree Road NE, Atlanta, GA 30326.
Regular Cost: PRSA|GA member $25, Non-member $35 (register by July 9, 5 p.m.)
Late Cost: PRSA|GA member $30, Non-member $40 (register by July 11, 5 p.m.)
Seminar details and registration: http://bit.ly/LMct5L
Regular Cost: PRSA|GA member $39, Non-member $59 (register by July 9, 5 p.m.)
Late Cost: PRSA|GA member $49, Non-member $69 (register by July 11, 5 p.m.)
Luncheon details and registration: http://bit.ly/MP7dZH
About PRSA Georgia
PRSA|GA (www.prsageorgia.org), the second-largest local chapter in the national society, consists of some 850 professionals throughout Georgia. Its mission is to enhance the profession, provide continuing education and offer networking opportunities for its members.
The Chapter has monthly meetings as well as nine Special Interest Groups (Corporate & Employee Communications, Healthcare, Independent Counselors, Leader Board, Multicultural Communications, Nonprofit, Technology, Travel & Tourism, and Young Professionals) that meet at various times.
Contact: Denise Grant
SOURCE Georgia Chapter, Public Relations Society of America