NEW YORK, June 9, 2017 /PRNewswire/ -- There's always time to give back, and encourage excellence. Following through on #GerminderPR's commitment to PRSA and the public relations profession, Germinder & Associates, Inc., an agency specializing in the $67 billion pet industry, is set to host a select group of students as part of its custom PRSA-NY Big Apple $10,000 Diamond Sponsorship.
Hot on the heels of the agency's introduction of GNFP Digital and the strategic move of the Germinder & Associates midtown New York City offices to WeWork/SoHo West, the agency will host students at the PRSA-NY June 12 Big Apple event. The agency has also invited students to interview for internships and professional development sessions following the event. Agency Founder & President Lea-Ann Germinder, APR Fellow PRSA hopes to create a similar sponsorship next year in Kansas City. It's all about encouraging excellence for this past recipient of the PRSA Silver Anvil Award of Excellence, and an opportunity to give back.
"I've been mentoring and sponsoring students at these types of events for many years, but this is our biggest commitment yet. I know larger agencies can do so much more, but if we can have an impact on just one student to join the public relations profession, and become a star, I've done my job. I began my public relations career largely because I joined PRSSA, became a student leader and developed PRSA contacts. So, to me, the PRSSA students hold a special place in my heart," said Germinder.
Germinder hopes the students will learn at the event how public relations has changed and see all the great campaigns from a wide variety of organizations. While Germinder's GNFP Digital is brand-new, she hopes to enter some campaigns next year. GNFP Digital will apply Germinder's well-honed brand of strategic counsel, spokesperson and crisis training expertise in the pet industry coupled with the latest expertise in the digital space. Reputation management services in the digital setting will also be offered. Companies and C-suite executives seeking to either enhance or revamp their digital presence can benefit from the services.
Germinder publishes the firm's award-winning Goodnewsforpets.com Digital platform. Goodnewsforpets.com curates news of interest and importance to informed pet parents inclusive of the pet industry and veterinary profession. The award-winning site was launched in 2000. Goodnewsforpets offers sponsored packages and is a sponsor of the NY Dog Film Festival, a national festival that celebrates the dog. The site regularly contributes both in-kind and monetary donations to shelters, rescues and not-for-profit organizations.
About Germinder & Associates, Inc.
Germinder & Associates is an award-winning New York City and Kansas City based agency that provides strategic counsel, digital publishing content, campaigns for niche markets including animal health and pet products. The agency was founded in Kansas City in 1998 and opened a New York office in 1999. Iconic initiatives include The Catalyst Council; KNOW Heartworms and the Kansas City Animal Health Corridor. The agency is a member of the PR Council, a Diamond sponsor of the PRSA-NY Big Apple Awards and a Majestic sponsor of the Greater Kansas City Prism Awards. The agency will celebrate its 20th anniversary next year. Follow on Twitter: @GerminderPR and Facebook: GerminderPR.
About Lea-Ann Germinder, APR Fellow PRSA
Lea-Ann Germinder, APR Fellow PRSA is an accredited public relations leader and animal health industry veteran. She has served on the national board of the Public Relations Society of America (PRSA), as a Trustee of the PRSA Foundation, and as President of the New York and Kansas City PRSA chapters. She created the iconic "Pets Need Dental Care, Too!" campaign which built the oral care category for pets. The campaign won a PRSA Silver Anvil Award of Excellence, several GKC/PRSA awards and an AAHA Gold Key Award. She is a member of the Women Presidents Organization (WPO), NY Women In Communications (NYWICI), the Fear Free Advisory Board, Veterinary Marketing Association Executives (VMAE), Veterinary Partners, the Cat Writers' Association of America (CWA), the Dog Writers Association of America (DWAA), and Women in the Pet Industry (WIPIN). Follow her on Twitter: @lgerminder
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SOURCE Germinder & Associates, Inc.