NEWARK, N.J., March 16, 2016 /PRNewswire/ -- PSE&G, New Jersey's oldest and largest gas and electric utility, and PSEG Long Island today named Marketsmith, Inc., of Cedar Knolls, NJ as the utilities' agency of record for the New Jersey and Long Island service areas.
As agency of record, Marketsmith will lead the brand's consumer outreach strategy and provide creative, media planning and buying, direct mail, digital and production services.
"We commenced a highly competitive bidding process with one goal in mind: finding the partner who will help us connect with our customers and serve them better," said Kathy Fitzgerald, vice president of corporate communications at PSEG. "Marketsmith understands and embraces our commitment to listen, engage and solve. We look forward to taking advantage of the agency's comprehensive and innovative analytic and communications tools."
Marketsmith is a full service marketing agency that focuses on developing and executing data-driven campaigns designed to communicate precisely and succinctly.
"We know better than anybody how important it is to connect with consumers," said Monica C. Smith, founder and CEO of Marketsmith, Inc. "We look forward to strengthening the company's bond with its customers and helping identify ways to inform and engage, making it easier for customers to do business with them."
The companies expect to begin working together immediately.
Public Service Electric and Gas Company (PSE&G) is New Jersey's oldest and largest regulated gas and electric delivery utility, serving nearly three-quarters of the state's population. PSE&G is the winner of the ReliabilityOne Award for superior electric system reliability. PSE&G is a subsidiary of Public Service Enterprise Group Incorporated (PSEG) (NYSE: PEG), a diversified energy company.
About PSEG Long Island PSEG Long Island operates the Long Island Power Authority's transmission and distribution system under a 12-year contract. PSEG Long Island is a subsidiary of Public Service Enterprise Group Incorporated (NYSE: PEG), a publicly traded diversified energy company with annual revenues of $10.4 billion.
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About Marketsmith, Inc. For more than 15 years, Marketsmith, Inc. has been empowering Direct Marketers to make more informed decisions, maximizing growth and profitability. Marketsmith, Inc. is the leading-edge provider of direct response omnichannel marketing strategy, customer insight, and analysis. The agency received numerous awards and recognition, including being ranked #4 on Crain's New York's 2015 Fast 50 List and #97 on the Inc. 500 2015 List. Marketsmith places more than $200 million of media spend per year across TV, radio, print, digital and direct response and drives more than $1.5 billion annually at retail. Marketsmith has successfully launched and managed initiatives for both large and small brands, across multiple industries. Under the leadership of Founder and CEO Monica C. Smith, the firm has been recognized as the 5th Fastest-Growing Women-Led Business on the Inc. 500, along with receiving the New Jersey Technology Council's 2014 Impact Company of the Year Award. For more information, please visit: www.marketsmithinc.com
SOURCE Public Service Enterprise Group (PSEG)