CINCINNATI, Oct. 13, 2016 /PRNewswire/ -- RSW/US Owner & President, Mark Sneider, is participating in the upcoming Worldcom Americas Santa Fe Meeting as both a presenter and a panel moderator.
Sneider's presentation, Generating New Business/Getting to Close, will address topics such as agency positioning, generating leads, and keys to getting to close, as well as insight on what potential clients are looking for from their agency.
Immediately following his presentation, Sneider will moderate Worldcom Partners in a panel discussion on key learnings, tricks, tips and processes that they are currently employing to generate new business.
Given the current trend of marketers consolidating their agency resources, and a shift from agency retainers to more project work, Sneider hears the intentions of many agencies to become more aggressive in their new business development efforts.
According to Sneider, "The activity we've seen in agency consolidation over the past five years has been continuing. In the RSW/US 2016 Industry Outlook Survey, 33% of Marketers reported they are consolidating their agency resources. As notably, over 40% of Marketers indicated the amount of project work they are assigning agencies has increased.
"In this year's survey, less than 12% of Marketers indicated they use only one agency to support their business. Underlying this statistic is opportunity for specialized agencies such as Public Relations firms. One driver of the growth in project work is the need for specialized expertise.
"With the speed of technology changes, the demands for proven ROI, and the thinning of the marketing ranks, there is a need to tap into multiple agencies to find the right fit agency to meet their changing business and marketing needs. Herein is the opportunity. It's a time for agencies that focus on specific areas of expertise, such as PR firms, to strengthen the methodology of their new business development strategy."
RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at firstname.lastname@example.org.
Contact: Jane Browe
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