Public Relations Society of America Awards DuPont with Best of Silver Anvil Recognition
"Welcome to the Global Collaboratory: Global Food Security" Named Top Public Relations Campaign of 2012
NEW YORK, June 14, 2013 /PRNewswire/ -- The Public Relations Society of America (PRSA) presented its 2013 Best of Silver Anvil Award to DuPont for its "Welcome to the Global Collaboratory: Global Food Security" campaign, an initiative to convene key global stakeholders around the issue of food security.
The campaign was selected as best from nearly 900 entries and among the 144 public relations programs nominated for a Silver Anvil Award, the most prestigious award for outstanding achievement in public relations. The announcement was made last night during the PRSA Silver Anvil Awards Ceremony at the AXA Equitable Center in New York. Additionally DuPont received 2 Silver Anvil Awards in the categories of Reputation Management as well as Global Communications for the Global Food Security Index.
In order to play a greater role in identifying sustainable solutions to feeding a world population that will grow from seven billion to nine billion people by 2050, DuPont commissioned the Economist Intelligence Unit (EIU) to develop a tool that would establish a common language around the issue of food security. The result was the creation of the Global Food Security Index (GFSI), a scoring model that assesses strengths and vulnerabilities around food security in 105 nations.
Culminating in the five-country launch of the Index, in strong partnership with Ogilvy PR, "Welcome to the Global Collaboratory: Global Food Security" initiated the dialogue among thought leaders and policymakers to build awareness and create solutions around feeding a growing, global population. Now recognized as a global leader in food security, DuPont has received multiple requests from global organizations for dedicated briefings, invitations to speak at global summits and collaborations with many new partners to date.
"Through this ground-breaking campaign, DuPont was able to demonstrate its commitment to food security, and bridge sharp divisions among governments, public policy leaders and corporations to engender cooperation among institutions capable of creating long-term solutions to the issue of food access and availability," said James J. Roop, APR, Fellow PRSA, chair of PRSA's Honors and Awards Committee.
"The work has been transformational across the food security space and has helped secure DuPont a seat at the table where critical discussions and debates on the issues are taking place," said Anthony Farina, DuPont's global director of Corporate Communications – Public Affairs, Engagement & Reputation Management. "The collaborative partnership we have with Ogilvy PR has been incredibly rewarding, and we're honored to be acknowledged with the best of Silver Anvil Award by such an esteemed organization as the PRSA. True world-class strategic PR capabilities were delivered in line with direct impact on business growth – exemplifying both societal and business value of doing good while doing well."
In March, PR Week magazine named DuPont as first runner up for Global Campaign of the Year, and in May The Holmes Report recognized DuPont with its Sabre Award for Public Education regarding The Global Food Security Index.
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to "advance the profession and the professional," PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.
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