Public Service Film on Domestic Violence Launched by Vartika Nanda and 24 Frames Films

NEW DELHI, September 13, 2012 /PRNewswire/ --

- Initiative to Create Awareness and Call for Action

- Launched by Krishna Tirath, Minister of State (IC) for Women and Child Development

Vartika Nanda and 24 Frames Films have collaborated to launch the public service film "Nanakpura Kuch Nahi Bhoolta" centred around domestic violence. The film is based on noted writer and journalist Vartika Nanda's poetic journey, 'Thee. Hoon.. Rahungi...' and focuses on drawing attention to the evils of domestic violence and calls for action. The film has been produced by 24 Frames Films, and was released by the Minister of State (IC) for Women and Child Development, Smt. Krishna Tirath.

The film reflects upon the victims of domestic violence and their encounters at the Crime Against Women (CAW) cells and ends on a positive note. Speaking about the film, Vartika Nanda said, "Most women choose to take no action, and end up without a family, at times even lose their lives. Their biggest fear is defamation, because of which they continue to remain silent. Hope this helps them in finding their voice, airing their grievances, and the people to come out in support of these women. With this film and the book, I plan to reach out to maximum number of people, raise awareness, and call for action to put an end to these heinous crimes."

24 Frames Films' Prasun Peter commented, "As an organisation, we have always focused on developmental communication. This film is aimed at creating greater public awareness towards the problems hampering and holding back gender equality and women's rights including domestic violence that targets women. This is a unique experiment of converting a poetic expression on crime into a film for a social cause. We will continue to tread this path with all like-minded entities, and we believe that together we can make a difference."

About 'Thee, Hoon, Rahungi':

This is the first ever collection of poems in India revolving around the issue of crime against women. Released in 2012 by Rajkamal Prakashan, Thee Hoon Rahungi, has already won two prestigious awards, the Rituraj Parampara Samman and the Dr. Radha Krishnan National Media Award for the year 2012. This is Vartika's sixth book.

About Vartika Nanda:

Vartika Nanda's domain expertise lies in journalism - its teaching, practice and training. With a PhD in Journalism, Vartika is Assistant Professor (Department of Journalism) in Delhi University's Lady Shri Ram College. Before this, Vartika has taught TV journalism at the Indian Institute of Mass Communication (IIMC) as Associate Professor for three years.

Vartika has held various journalistic assignments on Zee TV, NDTV, Lok Sabha TV and Sahara India Media. She was the head of crime beat for NDTV and has researched on the coverage of rape cases by print media during her PhD. She was the youngest television anchor in Asia in the early 80s on Doordarshan, the public service broadcaster of India. She is also the recipient of the Bharatendu Harishchandra Award (I&B Ministry), Sudha Patrakarita Award, Rajasthan Patrika Award  and Prem Chand Silver Medal Award.

About 24 Frames Films:

24 Frames Films has a 35 years legacy of making developmental films. Its films have played out in over 170 countries, on many major broadcasters like The BBC, Discovery Channel, Doordarshan and NDTV.

Primary Media Contact: Shreeya Roy, [email protected], 91-9350335761