"While at Publicis Groupe and throughout my career, I've seen firsthand how important phone call attribution can be in optimizing digital marketing ROI for many of the world's biggest brands," said Kofoid. "DialogTech is the clear leader in call attribution, and I am excited to join this innovative company and look forward to contributing to the market education and technological growth of a solution I believe in."
While at Publicis Groupe, Kofoid led the data and innovation division, VivaKi, to over 10X growth in revenue and built the organization into a 500-person company. He also developed Publicis Groupe's programmatic capabilities, including the strategy and business plan for VivaKi's social programmatic business, AOD-Social, which grew to over $100 million in two years. In 2004, Kofoid wrote the algorithm that was developed in DART Search, the first SEM platform, which sold to Performics. Through acquisitions, DART Search became a part of DoubleClick and then Google, where Kofoid was Director of Search.
In addition to the hiring of Kofoid, DialogTech has recently hired marketing experts from top agencies and marketing technology companies such as Kenshoo, Performics, 360i, Marin Software and more.
DialogTech, the combination of Ifbyphone and Mongoose Metrics, provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.
Contact: Brittany Kelly, 1-312-971-7662, email@example.com
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