"Over the past 12 months, PCH has been committed to deriving a business with core product lines that maximize, legitimize, and optimize the commercial return of our clients' media investments in digital. Through a commitment to acquiring top industry talent, coupled with several key acquisitions, the new PCH/Media is aligned to the shifting digital advertising market where CPGs and brand marketers are forced to become more direct-to-consumer in nature," said Steve Bagdasarian, General Manager at PCH/Media. "These clients now have the help of the largest and most successful direct marketing company in the U.S.—Publishers Clearing House. With over 100 million registered members, $1B in direct-to-consumer purchases, and over 350 targetable consumer segments derived from PCH's deterministic data footprint, PCH/Media offers a new, relevant, and transparent option at scale."
Acquired by PCH in 2011, Liquid has played an integral role in PCH's evolution into a leading media company. With its 2015 acquisitions of demand-side platform Plethora Mobile and CRM automation platform CommandIQ, PCH/Media continues to rapidly evolve as a robust source for data and tools that help brands more effectively reach targeted consumer audiences across all digital media.
To learn more about PCH/Media's unique digital media solutions for marketers, please visit media.pch.com.
PCH/Media is the digital advertising arm of Publishers Clearing House, a leading interactive media and digital entertainment company. PCH/Media offers creative media and targeting solutions to help marketers identify the right audiences and persuade them to buy, download, or engage. The company is headquartered in Portland, Maine, with offices in New York City, Port Washington, Boston, Chicago, and San Francisco.
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