PumpTopTV Expands Network by More Than 15% in the First Half of 2011 with the Addition of Nearly 2,900 Screens in 35 Markets
PumpTopTV Expansion Brings Additional 75 Million Annual Viewers In First Half of 2011
SANTA MONICA, Calif., Sept. 13, 2011 /PRNewswire/ -- Outcast Media today announced that its PumpTopTV network, the world's largest wholly owned fuel dispenser digital media network, has experienced rapid growth in the first half of 2011 with a 15% network expansion that includes the addition of close to 2,900 screens in 35 markets.
Fueled by demand from retailers and advertisers alike, PumpTopTV has expanded its network footprint across the country extending its dominant market leadership position in the top 20 DMAs and broadening its reach through the national expansion of the exclusive partnership with Gilbarco Veeder-Root.
A key driver of the company's growth this year has been the expansion of Outcast and Gilbarco's partnership from the initial launch in the top-20 markets in October 2010 to nationwide availability in May 2011. The quality of Gilbarco's state-of-the-art, in-dispenser, interactive media solution together with Outcast's best in class programming and creative services has continued to prove a winning combination with locations now in 24 states.
"In today's fast-paced world it has become a challenge to capture and engage the consumer, but with PumpTopTV's high-quality screens, dynamic targeting and broadcast quality experience we have seen exponential demand from both advertisers and retailers alike," said Matthew Stoudt, CEO of Outcast Media. "The strength of our relationship with Gilbarco coupled with the positive response from advertisers and retailers has allowed us to grow our overall PumpTopTV network on a national level in a short amount of time."
PumpTopTV's addition of close to 2,900 screens in 35 markets over the first half of the year has been achieved through the expansion of existing retail partnerships and through the addition of new partners. The strength of PumpTopTV's retail partnerships, the quality of the programming and the value of digital media at the pump has helped PumpTopTV .
ABOUT OUTCAST MEDIA HOLDINGS, INC.
Outcast Media Holdings, Inc. is a digital media company reaching active, on-the-go consumers. The company consists of two channels: PumpTopTV and Health Club Media Network. Advertisers reach a Nielsen audited combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net.
ABOUT GILBARCO VEEDER-ROOT
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.
SOURCE Outcast Media
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