"The launch event is going to be huge, and both USMJ and PURA have big roles to play" said Steven Rash, CEO of North American Cannabis Holdings. "An amazing ensemble of smart people and terrific organizations are coming together for what will be a tremendous launch event. When we tell you all about the EVERx launch event it will be crystal clear to you how USMJ and PURA fit together and how all the hard work getting to this launch has been worth it. EVERx is a winner and you will see it endorsed by winners at our launch event. You don't want to miss our announcement next week on Thursday, February 2nd and you don't want to miss our launch event in March. Put it on your calendar now."
"I first want to start by saying that Alkame Holdings' (USOTC: ALKM), was absolutely the right partner for PURA to pick for producing the EVERx CBD Infused Sports Drink with PURA's proprietary CBD extract." said Brian Shibley, CEO of Puration. "ALKM has been great. Not only is ALKM's patented water a perfect platform for PURA's proprietary CBD extract, the people at ALKM are simply the best kind of people to work with. They are committed to the mission; passionate about the mission and laser beam focused on the mission. EVERx CBD Infused Water is the best CBD infused water you can find. All of us at PURA, USMJ and ALKM can't wait to tell you about the product launch details. Just wait until you hear about the product launch plans on Thursday, next week. You're going to be excited too."
$3 Million First Year Revenue Plan
PURA has developed the EVERx CBD Infused Sports Drink with 10 mg of CBD in a 16.9 oz bottle. Based on an existing EVERx pre-order and the first distribution agreement, PURA anticipates $1 million in EVERx sales in 2017. PURA has published a comprehensive $3 million first year revenue plan for its overall product line.
PURA Proprietary CBD Extract and ALKM Water Technology
PURA's proprietary CBD extract process is combined with ALKM's patented technology that alters the structure of water, producing a combination of characteristics that are unprecedented in the beverage industry. The ALKM technology breaks down the hydrogen bonds, reducing water's cluster size, providing a more efficient delivery system for the CBD. Separate from the infused CBD, the ALKM technology includes an optimal alkaline pH level formulated with antioxidants and electrolytes for effective hydration.
EVERx CBD Infused Water Target Market
EVERx will target the growing number of recreational and competitive athletes citing CBD for its benefits in substantially reducing recovery times and increasing cardio output as well as accelerating the healing process from injury and preventing against future injury. EVERx will also target the general consumer that is becoming more aware of the antioxidant and neural- protective research backed benefits of CBD. Research has shown CBD to mitigate diabetes risk and reduce cancer cells among demonstrating other specific targeted uses.
CBD Benefits for Fitness and Wellness
CBD is an ideal component of a pre and post workout regime. CBD works as an anti-inflammatory and relieves muscle spasms. CBD also works to relieve pain. CBD protects the heart, lungs and brain. Often essential when it comes to high intensity and competitive training, CBD reduces nausea, increases appetite and aides sleep. Ongoing research continues in regard to CBD as a treatment for sports related head trauma. CBD is not just a good addition to an athletes training regime; It can be the foundation of a healthy wellness routine for everyone.
$279.65 Billion Bottled Water Market
The bottled water market was valued at US $157.27 billion in 2013 and is expected to reach US $279.65 billion by 2020 (Transparency Market Research). Given the magnitude of the bottled water market, management plans to review first quarter performance and potentially increase the first year target at that time.
To learn more about North American Cannabis Holdings: growusmj.com.
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To learn more about Puration: purationinc.com
Follow Puration on Twitter: Puration710
Visit Puration on Facebook: Facebook.com/puration/
To learn more about Alamke Holdings, Inc.: alkameholdingsinc.com
Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies' contracts, the companies' liquidity position, the companies' ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Brian Shibley, CEO
SOURCE Puration, Inc. and North American Cannabis Holdings, Inc.