PURELL® Hand Sanitizer Launches "Be Well Network" To Reward Loyal Consumers New Network from GOJO Industries, the Makers of PURELL® Hand Sanitizer, Rewards Brand Advocates Who Spread Hand Health, Not Germs
AKRON, Ohio, June 24, 2014 /PRNewswire/ -- GOJO Industries, inventors of PURELL® Advanced Hand Sanitizer, today launched the "Be Well Network" loyalty program to reward its consumers for healthy hand hygiene habits and encourage them to spread the word about how to reduce the risk of illness and infection in their daily lives. Members of the Be Well Network will earn points for a variety of activities in addition to product purchase, including sharing hand health tips with their social networks or contributing their own point-of-views on how to stay healthy.
"We see the PURELL Be Well Network as much more than a purchase-based or reward-for-purchases program," said Kathleen Leigh, Marketing Director, PURELL Consumer, E-Commerce, Shopper Marketing. "This community has been designed with two-way engagement in mind, so we can learn from our loyal consumers about hygiene issues that are important to them and, in turn, we can share the best of our hand health expertise for them to share with their friends and families," said Leigh.
GOJO has published and conducted scientific research, with national and international thought leaders in the field, on the effectiveness of hand hygiene in reducing the spread of germs that can cause illness and infection. According to GOJO Scientist Jim Arbogast, Ph.D., these studies show that providing an alcohol-based hand sanitizer and education about good hand hygiene has led to significant, documented results.
"The two measures of using PURELL hand sanitizer and hand hygiene education led to 20 percent reduction in absenteeism in a workplace setting1 and 50 percent reduction in absenteeism in schools.2 These results point to the attention that must be paid to good hand hygiene throughout the day, at home, at work, at school and especially in public areas where people congregate," said Arbogast.
Along with rewards for purchases, the Be Well Network loyalty participants will be rewarded for actions and engagement with the brand on social media or through PURELL.com. Rewards include products, coupons and gift cards for Nike, Dick's Sporting Goods, REI and Lululemon and the chance to win a one-year gym membership.
"We consider ourselves fortunate to have enthusiastic PURELL brand advocates who are committed to healthy practices in their homes and communities, so we hope that they can help us spread the word about the importance of hand hygiene. As we know that healthy living can be the best reward of all," Leigh added.
Members can join The PURELL Be Well Network at www.purell.com/loyalty or via Facebook.
GOJO Industries, Inc. (www.gojo.com) is the inventor of PURELL® Advanced Instant Hand Sanitizer, and the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings. The broad GOJO product portfolio includes hand cleaning, handwashing, hand sanitizing and skin care formulas under the GOJO®, PURELL® and PROVON® brand names. GOJO formulations use the latest advances in the science of skin care and sustainability. GOJO is known for state-of-the-art dispensing systems, engineered with attention to design, sustainability and functionality. GOJO programs promote healthy behaviors for hand hygiene, skin care and compliance in critical environments. GOJO is a privately held corporation headquartered in Akron, with offices in the United Kingdom, France, Australia, Japan and Brazil.
1September 2007. Observational Study Sponsored by the American Society for Microbiology and the Soap and Detergent Association (SDA).
2Ginan, M., M. McGuckin, and Y. Ali. 2002. "The effect of a comprehensive handwashing program on absenteeism in elementary schools." American Journal of Infection Control 30: 217-220
Available Topic Expert: James Arbogast, Ph.D.
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SOURCE GOJO Industries