The Irving Convention Center at Las Colinas, Texas, is using Ruckus hardware and Purple to deliver guest WiFi whilst collecting visitor data, monitoring movement and tracking footfall. SMG manages over 200 arenas, stadiums and conference centers worldwide, many of which have played host to renowned events, including the Super Bowl, Winter Olympics and the Commonwealth Games.
SMG required a simple, well-presented WiFi login process, which simultaneously collects visitor data. They also wanted a solution that identifies what type of people visit, who they are, where they go, how long they stay and what amenities they use. With Purple, all of these needs were met.
Jeremy Pierce, Assistant General Manager at Irving Convention Center, said: "Purple allows us to determine visitor demographics and enables clients to better understand their audience. It is also helping us to recognize what type of events to host based on visitor interests. Setting up Purple with our existing infrastructure was very easy, overnight we had a portal and custom splash page."
Purple's Certified Partner, Insource Technology, overlaid the solution onto 50 existing Ruckus access points. Prior to Purple, the firm's guest WiFi was difficult to manage and they had no straightforward way of distributing marketing messages.
Jeremy adds: "Before installing Purple we had an open network with no branding and we were unsure of how to use it. We're now able to see graphs and information presented in an easy to comprehend way that helps us to make long term business decisions."
Tom Craig, Account Executive at Insource Technology, said: "Purple is the perfect fit for the Irving Convention Center. The sheer size of the venue made Purple a small investment and the customer really understood its value. SMG knew exactly what they wanted and moved quickly with their decisions, making them a pleasure to work with."
Gavin Wheeldon, CEO of Purple, said: "It's great to have another prestigious customer like SMG on board, they are an international brand with a great reputation, so it's fantastic that they reached out to us. I'm confident that by using Purple, the Irving Convention Center will deliver an improved customer experience and increase their return on investment."
Contact: Lloyd Gofton - firstname.lastname@example.org - +44(0)7919-353-484