NEW YORK, January 25, 2017 /PRNewswire/ --
On Wednesday, PushCrew, the web push notifications product from New York and New Delhi-based Wingify, released the world's first ever report on the 'State of Web Push Notifications in 2016'. This is the first time a report has been put together on this technology, being used across domains like e-commerce, blogging, and SaaS. Gaining ground over the last couple of years, web push notifications are clickable messages, similar to app push notifications; that websites can send to their users on desktop and mobile browsers.
A comprehensive study of how industries and users are adopting and using web push notifications, PushCrew's report used three distinct sources. First, PushCrew surveyed 500 of their own customers; second, they undertook a consumer survey among SMBs as well as general website audiences in the USA; lastly, they tracked their product's usage across 1000+ websites. The results throw new light on what is a very recent space in marketing communications. For example, the report finds that notifications sent in the evening had more engagement than others, and that CTRs steadily decreased for every extra notification sent in a single day.
The report also finds that most of the early adopters of web push notifications are from the e-commerce industry (21%), followed closely by news and media (17.6%). Also, the bulk of push notification users come from small-sized organisations across all industries, inferring that larger organisations are taking time to adopt this new technology.
Paras Chopra, Founder and CEO of Wingify, said, "The report was born out of an internal project through which we wanted to better understand our customers. Then we realised it could be of use to the industry in general, so we decided to release it. Web push notifications are very new to the marketing landscape, and this report can serve as a vantage point from which to look at the channel."
"The report is not written as a dreary data sheet. It is designed to be a brief, reader-friendly document that will help decision makers figure out how push notifications are being used, who is already using them, and what its potential might be in the future," added Sairam Krishnan, Head of Marketing at PushCrew, who authored the report. The report itself is free for download here, from the PushCrew website.
The second product from the makers of VWO, PushCrew is the most stable, easy-to-use, and popular web push notifications platform. With features like segmentation, scheduled notifications, multi-website support, custom images and so on, PushCrew has everything a marketer needs. With more than 4500 customers, PushCrew's customers include Hubspot, LeadPages, Hindustan Times, Intuit's QuickBooks, Skyscanner, Lenovo, HCL, and UNICEF. PushCrew is the second SaaS product from the Wingify stable. Wingify's first product is VWO, the world's easiest A/B testing and conversion optimisation platform.
Head of Marketing for PushCrew