PwC Completes Asset Acquisition of Ant's Eye View Acquisition strengthens PwC's social media strategy and digital marketing capabilities to transform companies into 'social enterprises' that engage customers and employees

NEW YORK, Sept. 21, 2012 /PRNewswire/ -- PwC US today announced that it has acquired substantially all the assets of Ant's Eye View (AEV), a premier boutique social media strategy development and consulting firm. With the closing of the deal, Ant's Eye View consultants will join PwC's existing social and digital professionals to help companies create and execute effective social media and digital marketing strategies.  Former AEV founders, CEO Sean O'Driscoll and Chief Innovation Officer Jake McKee, have joined PwC as principals.

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"We are very pleased to welcome these seasoned social media professionals to PwC's Advisory Practice," said Dana Mcilwain, PwC Vice Chairman and U.S. Advisory Leader.  "The addition of this talented team to our Management Consulting roster strengthens our ability to help our clients use social media to engage with their customers and employees, creating a positive and powerful brand experience."

The acquisition reflects PwC's commitment to building depth in areas that meet the needs of its clients, addressing their most complex business challenges, from strategy to execution.

"We're excited to be part of PwC and look forward to teaming with our new colleagues," said Sean O'Driscoll, former CEO of Ant's Eye View and now a PwC principal.  "Brand management begins with activating and embedding the customer voice into every aspect of the business, and the breadth of PwC's consulting capabilities coupled with their deep industry skills will enable us to deliver greater value to companies ready to take the transformative leap to become a true social enterprise."

The acquisition was completed September 21, 2012.  Financial terms of the transaction will not be disclosed.

To learn more, visit http://pwc.com/us/en/advisory/customer-impact/ants-eye-view-join-pwc.jhtml.

About PwC's Advisory Practice

PwC's Advisory professionals help organizations improve business performance, respond quickly and effectively to crisis, and extract value from transactions. We understand our clients' industries and unique business challenges, and look across the entire organization — focusing on strategy, structure, people, process and technology — to help clients build their next competitive advantage.  See http://www.pwc.com/us/consulting for more information or follow us @PwCAdvisory.

About the PwC Network

PwC firms help organizations and individuals create the value they're looking for.  We're a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services.  Tell us what matters to you and find out more by visiting us at www.pwc.com

Learn more about PwC by following us online: @PwC_LLP, YouTube, LinkedIn, Facebook and Google +.

© 2012 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

SOURCE PwC US



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