PwC Launches Thought Leadership Series on How Emerging Markets are Changing the Global Economy
Inaugural issue addresses leading practices for business in China
NEW YORK, Nov. 10, 2011 /PRNewswire/ -- PwC US recently launched Marketmap, a new thought leadership series that explores how emerging markets are changing today's global economy. Marketmap will detail what corporations seeking footholds in such nations must understand in order to succeed.
The firm announced the first issue of Marketmap, "China: Pearls, pitfalls and possibilities," at the 26th National Conference on the Foreign Current Practices Act at the Gaylord National Resort and Conference Center in Washington, D.C.
"The rate of market growth in countries such as China offers unprecedented possibilities all across the business world," said Harry Broadman , PwC's Chief Economist and Emerging Markets Practice Leader. "That said, there are serious risks for those that fail to navigate myriad, complex challenges. We anticipate that the Marketmap series will serve as a tremendous resource for executives looking to position their enterprises to share wisely in the emerging wealth." Mr. Broadman is the Managing Editor of Marketmap.
"China: Pearls, pitfalls and possibilities" details the rewards of doing business in China; prospects in the coming years; and challenges for which to prepare. This inaugural issue of Marketmap offers seven ways companies can protect their reputations while pursuing China-specific opportunities.
- Prevent, control and contain direct and indirect losses related to corruption.
- Choose your partners wisely and protect your intellectual property.
- Remain aware of local, regional and jurisdictional quirks and nuances.
- Keep a watchful eye on operating model efficiency when navigating the challenges of sustaining profits amid pressure to salvage margins.
- Bring local Chinese talent into the business and bring your leadership to the streets.
- Know your customers and partners in China:
- Know their income levels, their cities, provinces and towns.
- Know whether they work for or with the government.
- Understand how they do business.
- Be a model of unflinching business ethics on the world stage.
The full issue of Marketmap is available online at www.pwc.com/us/en/forensic-services/publications/marketmap-china.jhtml.
About PwC's Forensic Services
PwC's Forensic Services team of experienced professionals is dedicated to meeting the challenges caused by fraud allegations, financial crimes and other irregularities. Our portfolio of services includes: Financial Crime Examinations, Forensic Technology Solutions, Regulatory Compliance Reviews, Fraud Risk Management and Fraud Prevention, Dispute Analysis and Litigation Support. The Forensic Services team also manages the PwC Fraud Forum, an exclusive community where members can gain knowledge, participate in events and share important insights on preventing, detecting and investigating fraud, corruption and economic crime. See www.pwc.com/us/forensics and https://usfraudforum.pwc.com for more information.
About PwC's Transaction Services
PwC's Transaction Services practice provides financial due diligence on both the buy and sell side of a deal, along with advice on M&A strategy, valuation, accounting, financial reporting, and capital raising. For companies in distressed situations, we advise on crisis avoidance, financial and operational restructuring and bankruptcy. With approximately 1,000 deal professionals in 16 cities in the U.S. and over 6,000 deal professionals in over 90 countries, experienced teams are deployed with deep industry and local market knowledge, and technical experience tailored to each client's situation. Our field-proven, globally consistent, controlled deal process helps clients reduce their risks, progress with the right deals, and capture value both at the deal table and after the deal closes.
For more information about M&A and related PwC services, please visit: www.pwc.com/ustransactionservices.
About PwC's Advisory Practice
PwC's Advisory professionals help organizations improve business performance, respond quickly and effectively to crisis, and extract value from transactions. We understand our clients' industries and unique business challenges, and look across the entire organization — focusing on strategy, structure, people, process and technology — to help clients build their next competitive advantage from strategy through execution. See www.pwc.com/us/consulting for more information.
About the PwC Network
PwC firms help organizations and individuals create the value they're looking for. We're a network of firms in 158 countries with close to 169,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com.
© 2011 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.
SOURCE PwC US
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