Pyramid Research Adds New Smartphone Forecast to Device Market Portfolio

CAMBRIDGE, Mass., Nov. 8, 2010 /PRNewswire/ -- Pyramid Research (www.pyr.com), the telecom research division of Light Reading Communications Network, introduced a new Smartphone Forecast product today, the latest addition to Pyramid's overall portfolio on mobile computing devices. Offered as a quarterly-updated subscription or as a one-off resource, the new offering provides device manufacturers, service providers, software and operating system companies, content providers, and others annual sell-through of total mobile handsets and smartphones for a ten-year period including five historical years and five forecast years.

Watch the video announcement of this new product here: http://www.pyramidresearch.com/SmartphoneForecasts.htm?sc=PRN110810_SMRTFCT

This new forecast will provide the following analysis for each of 50 countries, six regions (Africa/ Middle East, Asia/Pacific, Central/Eastern Europe, Latin America, North America and Western Europe, and worldwide totals:

• For contextual purposes, each forecast includes a detailed demographics and macroeconomic section that provides Pyramid Research's underlying assumptions for population, nominal GDP, GDP per capita, GDP growth, inflation, and exchange rates for the period of 2006-2015
• For contextual purposes, each forecast includes Pyramid Research's underlying forecasts for total mobile subscriptions and mobile subscription penetration for the period of  2006-2015
• For all historical years and four future quarters, Pyramid Research provides total handset sell-through by quarter
• Segmentation of total handset sell-through by sale to new subscribers and replacement sales
• Segmentation of total handset sell-through by category including smartphone, messaging phone, feature phone, and ultra low-cost (ULC) phone
• Segmentation of total handset sell-through by technology type including GSM, CDMA, W-CDMA, LTE, TD-SCDMA, WiMax, and others
• Segmentation of total handset sell-through by generation including 2G, 2.5G, 3G, 3.5G, and 4G
• Segmentation of total handset sell-through by five price bands
• Segmentation of total handset sell-through by vendor including Nokia, Samsung, LG, Sony Ericsson, RIM, Apple, Motorola, HTC, Huawei, ZTE, and others
• Segmentation of total smartphone sell-through by vendor including Nokia, RIM, Apple, Samsung, Motorola, and others
• Segmentation of total smartphone sell-through by operating system including Symbian, Android, BlackBerry OS, Apple iOS, Windows Mobile, and others
• ASP by device category including smartphone, messaging phone, feature phone and ULC phone
• Total revenues by device category including smartphone, messaging phone, feature phone, and ULC phone

"We are excited to be able to offer this new product that will enhance our clients' ability to capitalize on opportunities in the global mobile computing device market," says Leslie Arathoon, Director of Product Development for Pyramid. "Pyramid Research's global devices team is able to leverage relationships with executives within the service provider and device manufacturing communities at the local country level to be able to provide the most reliable and in-depth analysis of the mobile handset and smartphone market available on the market today."

This product is available now for eight markets including Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, the US. Over next few months, Pyramid will expand the product's coverage to over 50 markets, making Pyramid's smartphone forecast the most detailed on the market today.

Download the forecast template today: http://www.pyramidresearch.com/SmartphoneForecasts.htm?sc=PRN110810_SMRTFCT.

For more information, visit www.pyr.com or email [email protected].

SOURCE Pyramid Research