BOSTON, Sept. 25, 2013 /PRNewswire/ -- Mobile money services for the unbanked, popular in emerging markets, are showing both much faster adoption than m-wallets and related services addressing those with a bank account and a steeper revenue curve, according to Stela Bokun, Senior Analyst and Presenter of Pyramid's upcoming webinar: From Digital Content to M-Wallets: M-Payment Strategies for Operators.
From Digital Content to M-Wallets: M-Payment Strategies for Operators will examine the key opportunities that the m-payments market presents mobile operators with, separately analyzing mobile operator involvement in digital content, m-commerce and m-wallet ecosystems. The analysis will be conducted in the contexts of both developed and emerging (unbanked) markets. Best practices in each of the three ecosystems will be analyzed in the form of "mini" case studies covering Safaricom, NTT DoCoMo, SK Telecom and Turkcell.
Date: October 8, 2013
Time: 7am PDT /10am EDT/ 3pm BST
Duration: 30 minutes followed by 15 minutes of audience Q&A
Presented By: Stela Bokun, Senior Analyst, Innovation and Strategy Analysis
Guest speaker: Ousmane Yatera, Analyst, Africa and Middle East Regional Research Team
"The mobile commerce opportunity is becoming an increasingly attractive one, and operators can take a more prominent role in this ecosystem in a number of ways," says Bokun. "More advanced m-payments services, typically targeting customers in the developed world, such as m-wallet and associated value-added services, can generate significant revenue for operators in the long-run, however, it is important to acknowledge that not all mobile operators can launch these services successfully and make them mass market," she explains. "We aim to address these issues in order to make the most of the revenue-generating opportunities available."
To register click here: http://www.pyramidresearch.com/m-payment-strategies-for-operators-webinar.htm
This upcoming webinar draws on a recent report of the same title where Pyramid critically assesses mobile operators' involvement in the m-commerce value chain and the opportunity that this ecosystem presents for them.
Be sure to download Pyramid's complimentary Analyst Insights on the M-Payments market:
Operators as Merchant Aggregators M-Commerce Strategy
M-Wallets: What's in It for Mobile Operators?
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research