Qdoba Mexican Grill® Sets Out to Prove to Chicagoans That Everything is Tastier With Queso

CHICAGO, Aug. 30, 2011 /PRNewswire/ -- Between the Italian beef and deep-dish pizza, Chicago is home to some of the world's tastiest creations. Even though queso is not currently at the top of the list when it comes to Chicagoans' favorite savory treats, Qdoba Mexican Grill® and up-and-coming Chicago comedian Joey Dundale aim to change that. Joey is driving around the Windy City in a one-of-a-kind food truck tricked out by Qdoba to prove that queso makes everything tastier. Unlike other kitchens-on-wheels, the Queso Quest Truck serves only one thing – cheese, specifically Qdoba's 3-Cheese Queso.

Traveling in the Queso Quest Truck, Joey will visit iconic Chicago restaurants and landmarks, such as Wrigleyville on Aug. 30 and Soldier Field on Sept. 2, to taste-test new and imaginative queso creations. Chicagoans may join Joey on his quest by visiting the Queso Quest website at www.QuesoQuest.com to follow his adventures, suggest foods to make tastier with queso, or to grab a coupon to try queso for themselves.

"I'm just one man, with a tricked-out, queso-filled truck and a big dream," said Joey. "I'll demonstrate to everyone from Navy Pier to Wrigley Field that I love Qdoba queso and believe that it should be the next great Chicagoland food obsession. I challenge all of Chicago to join in my quest to find out what I already know... queso is delicious!"

Chicagoans can try to grab coupons to try queso for themselves three different ways on www.QuesoQuest.com.

1. Receive an instant coupon by sharing one of Joey's Queso Quest videos on Facebook.
2. Send @QuesoJoey a Tweet on Twitter with the #queso hashtag telling him what to put queso on to be entered to win a coupon.
3. Visit the website to see where Joey has been on his Queso Quest adventures, as you never know when he may leave coupons behind. These coupons are limited in quantity at each location and guests are encouraged to watch for the next drop or go a different route to get a coupon.

QuesoQuest.com will document Joey's queso-topping adventures and highlight the Qdoba Queso Quest Truck's stops, Joey's antics and videos from his trip, which can be shared on Facebook.

The Qdoba Queso Quest campaign will run through the end of September with the truck making stops all over the greater Chicagoland area. Coupons to try Qdoba's 3-Cheese Queso will be distributed throughout the campaign. Please visit www.QuesoQuest.com for more details.  

To find a complete list of restaurant locations, please go to www.Qdoba.com/Locations.aspx.

ABOUT QDOBA MEXICAN GRILL®

Qdoba Mexican Grill is a Mexican kitchen where anyone can go to enjoy a fresh, handcrafted meal prepared right in front of them. Each Qdoba restaurant showcases food that celebrates Qdoba's passion for ingredients, a menu full of innovative flavors, handcrafted preparation and inviting service. Founded in Denver in 1995, Qdoba is among the nation's largest Mexican fast-casual chains with more than 550 restaurants in 42 states and the District of Columbia. Qdoba is a wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK). Franchise development rights exist for additional Qdoba Mexican Grill restaurants in areas throughout the nation. For more information about Qdoba or about franchising opportunities with the company, please visit www.qdoba.com.

MEDIA CONTACT:
Tricia Bennett
GroundFloor Media
303-931-0013
[email protected]

SOURCE Qdoba Mexican Grill