2014

Qorvis Communications Study Finds de Blasio Gaining on Twitter as New Yorkers Head to the Polls

WASHINGTON, Sept. 10, 2013 /PRNewswire-USNewswire/ -- A Qorvis Communications Social Media Snapshot released on the eve of the New York City Democratic primary reported that Public Advocate Bill de Blasio was the only Democratic mayoral candidate with an appreciable increase in Twitter followers during the final week of the New York mayoral primary campaign.

The Qorvis Social Media Snapshot reported that de Blasio's Twitter followers grew 9.42 percent in the final eight days of the campaign, while former Congressman Anthony Weiner's Twitter account grew 4.05 percent. Weiner's gains, however, seem attributable to last minute media appearances rather than shifts in voter support.

Twitter Account

Followers on 9/1/2013

Followers on 9/9/2013

Growth in Followers

@deBlasioNYC

11,454

12,533

+9.42%

@AnthonyWeiner

22,118

23,014

+4.05%

 @Quinn4NY

8,712

8,716

+0.05%

@BillThompsonNYC

10,425

10,377

-0.46%

"Bill De Blasio is getting political support, Anthony Weiner is getting media attention, and both of them are getting Twitter followers," said Wyeth Ruthven, a managing director at Qorvis Communications and creator of the Qorvis Social Media Snapshot.

The Qorvis Social Media Snapshot analyzed growth in the number of followers for the campaign Twitter accounts of the leading candidates for the Democratic nomination.

Ruthven is the author of multiple social media studies including Twitter Trends in 2009 Off-Year Elections: Virginia, New Jersey, and Massachusetts; 2010 Top Ten Races to Watch on Twitter; and the Twitter Valuation Analysis of the 2012 Republican Presidential Primary.

About Qorvis Communications, LLC
Qorvis provides its clients with expertise in the areas of public and media relations, advertising, public affairs, financial services communications, grassroots campaigns, Internet-based campaigns, digital media strategies, online reputation management and research and opinion surveys. For more information, visit www.qorvis.com, or follow us on Twitter: @qorvis.

SOURCE Qorvis Communications



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