Qorvis Measures the Iowa Bounce: Paul, Santorum, Romney Gain More Than 13,000 Twitter Followers in 12 Hours

WASHINGTON, Jan. 4, 2012 /PRNewswire-USNewswire/ -- Qorvis Communications released an overnight snapshot of the social media footprint of the top three finishers in the Iowa Caucuses – Mitt Romney, Rick Santorum and Ron Paul.

In the 12 hours after the Iowa Caucuses began at 8 p.m. Eastern Standard Time, Rick Santorum increased his number of Twitter followers by 5,067. Ron Paul added 5,621 followers. Mitt Romney added 2,890 followers. Based on percentage, the Twitter accounts of Paul and Santorum grew more in 12 hours than Barack Obama's Twitter account grew during the entire month of December.

"Twitter doesn't measure votes, Twitter measures momentum," said Wyeth Ruthven, a senior director at Qorvis Communications and author of the Twitter Valuation Analysis. "The tremendous overnight growth in followers of Rick Santorum and Ron Paul gives them a social media bounce heading into New Hampshire. It proves Twitter is a uniquely scalable medium for spreading a political message."

 

Followers at 8pm

Followers at 8am

Followers Gained

Percentage Growth

@RickSantorum

58,048

63,115

5,067

8.73%

@RonPaul

152,634

158,255

5,621

3.68%

@MittRomney

225,097

227,987

2,890

1.28%

@BarackObama

11,731,458

11,735,320

3,862

0.03%

About Qorvis Communications, LLC
Qorvis Communications is one of the nation's largest independent, integrated communications firms. Formed in August 2000, Qorvis remains one of the fastest-growing firms in the United States. Qorvis provides its clients with expertise in the areas of public and media relations, advertising, public affairs, investor relations and financial services communications, grassroots campaigns, Internet-based campaigns, social media strategies, and research and opinion surveys. For more information, visit www.qorvis.com or contact info@qorvis.com or follow us on Twitter @qorvis.

SOURCE Qorvis Communications



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