CHICAGO, May 25, 2016 /PRNewswire/ -- For many, the fast-approaching summer months are hectic, and a simple, quick – yet satisfying – breakfast recipe is essential in the morning. That's why The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is encouraging fans to explore the deliciousness of overnight oats – a cool, convenient way to help start the day off right.
Overnight oats are prepared in three easy steps but can be enjoyed in endless flavor varieties, and offer 100 percent whole grain goodness to help kick start the morning. In a portable container, simply combine Quaker Old Fashioned Oats with milk, yogurt or any dairy alternative, add a layer (or two) of preferred toppings, and place in the refrigerator to soak before heading to bed. The next morning, a satisfyingly chilled, on-the-go breakfast will be ready to enjoy. Plus, the dry oats prepared with 1 cup of fat-free milk provides 15 grams of protein to help fill you up.
For nearly 140 years, Quaker has delivered the goodness of oats through its core foundation of hot cereal offerings. Now, the brand is taking oats out of the pantry and into the refrigerator with the resurgence of an age-old tradition: overnight oats. As the leading expert in oats, Quaker helped revitalize overnight oats in 2015 and continues to be at the forefront of the trend that's here to stay. According to the latest Food Trends report from Google, the cool morning meal is on track to make a big splash in 2016, and Quaker will share new overnight oat recipes, tips, how-to videos and other inspirational content throughout the summer to help oatmeal lovers continue to uncover all the "chilled" ways to enjoy Quaker Old Fashioned Oats.
"Last summer, we saw overnight oats take over the Pinterest community, and people are now searching for overnight oat recipe inspiration twice as often as they were a year ago," said Joe Silverman, senior marketing director, Quaker Foods North America. "We're excited to see families continue to have fun with the versatility of oats, especially since this on-the-go breakfast provides such an easy solution for busy mornings and a tasty way to enjoy oats."
Based on a recent Pinterest Guided Search, berries, bananas and peanut butter are among the most popular overnight oat toppings, but the trendy breakfast can be prepared and layered in countless flavor combinations. The same Pinterest Guided Search also showed other popular flavors associated with overnight oats include fun toppings such as pumpkin, peach, cherry and chia seeds.
Overnight oat fans can also get inspired with Amazon Alexa, the brain inside the Amazon Echo, to learn more about the popular breakfast trend. Quaker has built its own "skill" for Alexa, available through products like the Echo speaker, which allows consumers to prompt the hands-free device to "open Quaker" and receive step-by-step instructions for overnight oat recipes. The skill, which is the first of its kind, made its debut in March at South by Southwest in Austin, Texas, and is now available to the public, offering five overnight oat recipes.
- Easy breakfast #hack: soak your @Quaker Oats overnight with your favorite toppings! Learn how: http://bit.ly/QuakerONO
- .@Quaker believes the best mornings can start while you sleep. Simplify your morning with overnight oats: http://bit.ly/QuakerONO
- Try overnight oats for a convenient way to turn Zzz's into Mmm's! Learn more from @Quaker here: http://bit.ly/QuakerONO
About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com. Follow PepsiCo:
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SOURCE The Quaker Oats Company