Quaker® Oats Survey Reveals Moms Seek Nourishing Foods To Help Fuel Their Kids' Activity
Quaker Oats and Chicago Fire Help Nourish and Fuel Healthy Families Through Continued Partnership
CHICAGO, Aug. 14, 2013 /PRNewswire/ -- A recent survey from The Quaker Oats Company, a subsidiary of PepsiCo, Inc., found that the majority (91 percent) of moms feel it is important their child has a nourishing meal or snack before physical activity1, yet only about 31 percent of moms say they have an easy time finding those foods that are also simple to give to their children2. Quaker's ongoing partnership with The Chicago Fire Soccer Club aims to deliver the powerful combination of whole grain oats paired with soccer as part of their commitment to educating and inspiring families to lead healthy and active lifestyles.
While three out of four moms consider whole grains to be a nourishing snack or meal for their children3, less than one percent of kids are actually getting the daily recommended amount of whole grains in their diets.4 Quaker's portfolio strives to bridge that gap so that moms can conveniently help fuel their families before, during and after physical activity.
"For more than a century, Quaker has offered energy from whole grains that families want for an active lifestyle, through products they love – from innovative breakfasts like Quaker Real Medleys to snacks like tasty Quaker Big Chewy Granola Bars," says Jose Luis Prado, President, Quaker Foods North America. "Pairing our nourishment credentials with The Chicago Fire's leadership in soccer helps round out the important healthy living message for the families we serve," he adds.
As part of the partnership, Quaker serves as the title sponsor of The Chicago Fire Juniors, the club's youth player development program that supports more than 10,000 soccer kids and families in Chicago and nationally. This past weekend, Quaker and The Chicago Fire teamed up to host The Quaker Invitational, which brought together thousands of youth players representing 130 Chicago Fire Juniors teams from around the country for a weekend of soccer, community and fun. The two winning youth teams earned a chance to play on The Chicago Fire's home field, Toyota Park in Bridgeview, IL. Each player in the tournament received a free game ticket to attend The Chicago Fire vs. Montreal Impact MLS game at Toyota Park where they watched the Fire beat the Impact, 2 to 1.
"The inaugural Quaker Invitational showcased our joint commitment in action, embodied by the inspirational Chicago Fire Juniors players," said Chicago Fire Chief Operating Officer Atul Khosla. "It is a privilege to continue to partner with a trusted brand like Quaker that shares the same sense of commitment to fueling healthy families as The Chicago Fire."
Chicago Fire Season Tickets are available by calling 1-888-MLS-FIRE (657-3473) or by heading to the club's official website at Chicago-Fire.com. For more information on Quaker Oats, please visit www.QuakerOats.com, http://www.Facebook.com/Quaker or www.Twitter.com/Quaker.
1, 2, 3 Survey results of 1,000 moms between the ages of 18-64 with children under the age of 18 conducted by Impulse Research on behalf of The Quaker Oats Company.
4 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
About Chicago Fire Soccer Club
The Chicago Fire Soccer Club was founded on October 8, 1997 as a Major League Soccer expansion team. The Fire won the MLS Cup in its inaugural season in 1998 and was crowned the champion of U.S. Soccer's national tournament, the Lamar Hunt U.S. Open Cup, in 1998, 2000, 2003 and 2006. In June 2006, the Fire moved into its world-class home of Toyota Park, located in Bridgeview, IL. For more information on the Chicago Fire, please visit the club's official website at www.Chicago-Fire.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
SOURCE The Quaker Oats Company
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