2014

Quaker® Oats Survey Uncovers Moms' Personal Meaningful Medleys New Quaker Real Medleys™ Bars Deliver Unique Flavor Combinations in a Convenient Snack to Help Moms Fuel Their Busy Day

CHICAGO, Oct. 7, 2013 /PRNewswire/ -- What are Meaningful Medleys? Coined by The Quaker Oats Company, a subsidiary of PepsiCo, Inc., they are the perfect combination of events leaving you feeling happy and successful. Meaningful Medleys can come in many forms and are unique from mom to mom. For example, according to a recent survey by Quaker, one in four moms agree their Meaningful Medleys include getting uninterrupted shut eye, crossing everything off the to do list with an hour to spare, and getting in planned exercise (not to be mistaken for running from errand to errand).1

To help fuel the personal Meaningful Medleys in their day -- around family, work or personal "me" time -- moms often rely on simple techniques to help refuel, including eating snacks with premium ingredients during the day.

Quaker Oats introduces new Quaker Real Medleys Bars, grab-and-go snack bars packed with multigrains and a medley of real fruit and nuts, resulting in unique texture and flavor combinations that mom can see and taste.

"Inspired by the positive response to Quaker Real Medleys Oatmeal+ portable cups, we developed Quaker Real Medleys Bars for moms which also feature unique flavor combinations like cherries and pistachios; apples, cranberries and walnuts; peaches and almonds," said Julie Saliba, Senior Director of Marketing for Quaker Oats. "Loaded with premium ingredients, Quaker Real Medleys Bars offer busy moms a delicious on-the-go snack experience to help fuel their personal Meaningful Medleys."

According to the survey, the top snacks moms choose are fruit (60 percent), nuts (48 percent) and multigrain foods (44 percent) to help provide the fuel they want to take on whatever the day may bring.2 Fortunately for moms, Quaker Real Medleys Bars are made with delicious goodness and combines all three foods into one convenient bar.

Choosing a snack with premium ingredients, like Quaker Real Medleys Bars, can offer mom a wholesome solution to help fuel personal Meaningful Medleys. Follow @Quaker on Twitter to learn how you can share your Meaningful Medleys in the #MyMedleys Sweepstakes for a chance to win a gift pack of all three Quaker Real Medleys Bars flavors.

Quaker Real Medleys Bars come in three unique flavor combinations, including Apple Nut Harvest, Cherry Pistachio, and Peach Almond. Each snack bar offers 8 grams of whole grains. They are available in grocery stores nationwide and each flavor comes in a box of five bars. For more information on Quaker Real Medleys Bars, please visit www.quakeroats.com or www.facebook.com/quaker.

#MyMedleys Sweepstakes
Meaningful Medleys can come in many forms: "Sending the kids off to school in an outfit that matches + Praise from your boss after a client presentation + Catching up with that friend you haven't talked to for months."

Follow @Quaker on Twitter and tell us your #MyMedleys combinations or send us a photo with a #MyMedleys caption. Quaker will tweet #MyMedleys themes twice each week starting October 7 at 9:00am ET through October 31 at 11:59pm ET – open up for a chance to win a gift pack consisting of all three Quaker Real Medleys flavors to inspire more "Meaningful Medleys" in your life. Click here for full Official Rules and sweepstakes details: http://bit.ly/1c5XAry

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

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Tweetable Highlights:

  • @Quaker Real Medleys Bars are a convenient snacking solution made with premium ingredients to help provide the fuel mom wants #MyMedleys

1,2Survey results of 1,005 moms between the ages of 25-44 conducted by Impulse Research on behalf of The Quaker Oats Company

 

Image with caption: "Kids getting ready for school without arguing or prompting + Getting my daily exercise in + Down time between errands to relax uninterrupted [KidStock/Blend Images/Getty Images; Joshua Hodge Photography/the Agency Collection/Getty Images; Todd Pearson/Digital Vision/Getty Images]." Image available at: http://photos.prnewswire.com/prnh/20131007/MM92541-a

Image with caption: "Getting up when my alarm clock goes off so I have a little free time and don't feel rushed + 4pm snack + Having dinner with family and friends [Steve Taylor/Digital Vision/Getty Images; Lisa Peardon/Digital Vision/Getty Images]." Image available at: http://photos.prnewswire.com/prnh/20131007/MM92541-b

Image with caption: "Looking good for work + Great family dinner + Getting kids in bed and relaxing with my husband [Troels Graugaard/Vetta/Getty Images; Kristian Sekulic/ the Agency Collection/Getty Images; Elkor/Vetta/Getty Images]." Image available at: http://photos.prnewswire.com/prnh/20131007/MM92541-c

Contacts:

Sara Scharg

Abbye Marx

Quaker Oats

Edelman

312-821-2427

312-240-2885

sara.scharg@pepsico.com 

abagayle.marx@edelman.com

SOURCE The Quaker Oats Company



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