HOUSTON, Nov. 1, 2013 /PRNewswire/ -- Today, Quaker State® announced the launch of its Fuel Economy Challenge, the mission to save drivers $1 million of gas in the U.S. and Canada in the coming months. To achieve that goal the Quaker State brand will be offering consumers a comprehensive toolkit of resources including helpful tips and a new product offering providing ways to potentially increase a vehicle's fuel economy.
Among the resources provided to consumers to help them save, the new Quaker State Fuel Economy Calculator (see www.QuakerState.com) will offer drivers tips on improving fuel economy based on actual specifications of their vehicle. The tips focus on physical modifications drivers can make to their vehicles, ranging from tire pressure adjustments to removing excess weight in the trunk, directly impacting fuel economy.
"With this mission to provide real value and save drivers money, we want motorists to connect with the brand in ways beyond our products," said Gita Gidwani, Quaker State Global Brand Manager. "The Fuel Economy Challenge speaks to the mission of Quaker State to position the brand as an overall vehicle-value resource for drivers, especially when it comes to fuel economy and automotive longevity."
Other tactics being employed by Quaker State to help drivers save at the pump and reach the $1 million mark include a series of informative videos featuring fuel economy world record holder Wayne Gerdes, who will be helping Quaker State deliver the online video content detailing additional ways to help consumers maximize fuel economy.
In addition to physical modifications that aren't under hood, drivers can also look to the brand's product offering for an additional way to save. Earlier this year, consumers were introduced to reformulated Quaker State Ultimate Durability™ Full Synthetic Motor Oil, designed to deliver motorists a fuel economy savings of an average of five cents per gallon* while providing unsurpassed protection against friction-related wear.
Potential savings captured via the online Calculator will continue to be tallied on QuakerState.com until the $1 million goal is reached. A rolling ticker will live on the homepage allowing web visitors to check in and find out the latest overall savings from around the country.
*Compared to industry fuel economy (FE) standard. Measured in ASTM D7589 test, w SAE 5W-30 engine oil. Savings based on avg. FE improvement of 1.4%, @ $3.68/gal gas, eia.gov.
About Quaker State®
Quaker State® motor oil has a 70-year history as a leader in consumer automotive products and vehicle care. Quaker State is among the industry's most innovative motor oil brands and offers a full line of products to meet every type of vehicle engine need. Quaker State is one of the first brands to develop high mileage engine motor oil. For more information about the full line of Quaker State products, visit www.quakerstate.com.
Quaker State is produced and marketed by Shell Lubricants.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume.a The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
Globally, Shell motorsports technical alliances provide a testing ground for fuel and lubricant technologies and products in demanding road conditions to gain insight and develop technology for use on-track and in consumers' vehicles. The knowledge from these and other alliances also help Shell to address tomorrow's energy challenge with efficient mobility solutions that power and protect motorists around the world.
aKline & Company, "Global Lubricants Industry 2012: Market Analysis and Assessment."
Notes to Editors
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
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SOURCE Quaker State